Know your audience. Sage advice for every college admissions marketing professional, but there’s a lot to know when marketing to Generation Z (those born after 1995 and before 2011).
Though this group is just hitting the workforce, in two years, Gen Z is expected to account for 40% of all consumers, per Fast Company.
Right now, of course, they’re hitting college campuses. And there are right and wrong ways to engage these digital natives.
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