Feb 6, 2019 | Market Research, Marketing Strategy
Do you use market research to inform your enrollment marketing strategy? If not, you should be. Without market research – data-driven, quantitative and qualitative research on what your market is saying and thinking about your school or college – your marketing...
Nov 30, 2017 | Blog, Marketing Strategy, Strategic Planning
What Independent Schools Can Learn from Business Strategic planning. Strategic marketing. Strategic brand positioning. These are all critical to any independent school’s success. But does your school have strategic agility? Last month, Jonathan Oleisky, President and...
Nov 1, 2017 | Blog, Market Research, Marketing, Strategic Planning, Strategy
Embarking on a strategic planning process can be overwhelming. There’s so much to consider and often competing areas in need of support. Well-planned market research can provide key insights to help you prioritize and shape important strategic decisions. Why market...
Jul 5, 2017 | Blog, Branding, Marketing
Every school, college and university needs a brand strategy, which starts with a strong brand positioning, but often, institutions struggle to find the time and resources to establish one. To help you better position your brand, we tapped Donna Balinkie, Kalix’s brand...