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5 Digital & Social Media Trends to Pay Attention to in 2021

5 Digital & Social Media Trends to Pay Attention to in 2021

Feb 10, 2021 | Digital Marketing, Facebook, Marketing, Podcasts, Social Media, Technology, Video Engagement

The COVID-19 pandemic created several unexpected shifts in how we use digital and social media. With most of us staying home and spending more time on social media, eCommerce sales went through the roof in 2020. The word “Zoom” became part of our everyday language as...
Why Your School Should Rethink its Social Media Posting During a Pandemic

Why Your School Should Rethink its Social Media Posting During a Pandemic

Aug 20, 2020 | Admissions Marketing, Facebook, Social Media

Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too. This fall, many...
Adapting Your School’s Digital Marketing to The New Normal

Adapting Your School’s Digital Marketing to The New Normal

May 28, 2020 | Admissions Marketing, Digital Marketing, Engagement

Using your school’s digital marketing to make an authentic connection online has never been more important as admissions offices showcase their schools to prospective students and families who cannot visit campus in person. And it all begins with a strategic,...
How to Use TikTok to Influence Prospective Students

How to Use TikTok to Influence Prospective Students

Apr 24, 2020 | Digital Marketing, Marketing, Social Media

Searching for a way to get your school’s message right to the source of your target audience? TikTok might be the answer. The app is ideal for attracting and retaining the attention of Generation Z, TikTok’s primary users.  What is TikTok? TikTok has taken the world...

Standard Benchmarks for Facebook Advertising by Industry

Nov 11, 2019 | Facebook, Uncategorized

Education industry...
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  • 10 Steps to an Effective Social Media Audit
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  • Kalix Celebrates 9 Optimistic Years
  • Must-have Resources for School Enrollment and Marketing Leaders
  • How to Create Great Collaboration Between Enrollment Management and Communications
  • 4 Tips to Revive Your Admissions Communications Plan
  • The Unsung Heroes: Your Faculty and Staff

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Kalix Marketing

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Baltimore, MD 21211
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Recent Posts

  • TikTok Do’s and Don’ts for Independent School Marketers July 27, 2021
  • 10 Steps to an Effective Social Media Audit July 13, 2021
  • 3 Strategic Questions for Post-Covid Enrollment Management July 1, 2021
  • Q&A With Independent School Expert Peter O’Neill June 3, 2021
  • Kalix Celebrates 9 Optimistic Years May 27, 2021
  • Must-have Resources for School Enrollment and Marketing Leaders May 24, 2021
  • How to Create Great Collaboration Between Enrollment Management and Communications May 19, 2021
  • 4 Tips to Revive Your Admissions Communications Plan April 26, 2021
  • The Unsung Heroes: Your Faculty and Staff April 21, 2021

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