How to Master Video on Facebook
Video stories on Facebook are overtaking news feed posts as the most common way people share content. If your school wants to master Facebook’s new algorithm – and crush it on the other platforms – you need to make video, particularly live video, a prominent feature...
6 Social Media Trends for 2018 Schools Should Know
Social media is ever-evolving at a roller coaster’s pace. Independent school marketers no longer can depend on daily posts showcasing their school’s best hits to perform well on social media. Gone are the days of boosting an online story with a few dollars and...
How to Create an Ambassador Program for Your School
If your current social media efforts aren’t quite making the grade for your school, then it’s time to rally the troops! By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an...
6 Important Facebook Page Metrics to Track for Success
It’s important to measure and evaluate your school’s Facebook page metrics to learn how it’s performing on the platform. By analyzing the raw data from your organic and paid campaigns, you can determine which tactics work best for your school and those you can do...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
