How to Cure Your Obsession with Facebook Advertising’s “Boost Post”
If your school uses Facebook advertising to drive awareness and promote events, I’m going to bet that you hit the “Boost Post” button frequently to spread the good word. But does it really work for you the way you want it to? Are you getting new “Likes” on your page,...
Why Independent School Digital Advertising Isn’t Just for Open House
It’s fall admission season – marking your independent school’s launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a...
5 Steps for a Great, End-of-Year Digital Marketing Audit
The school year is ending, but before you roll into summer planning, take time to evaluate how effective this year’s digital marketing efforts were with an audit. It’s the critical step to reaching your marketing and enrollment goals and essential for planning what to...
Valuable Pro Tips to Make the Most out of Instagram for Your School
Students and parents increasingly live on Instagram. If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects. Understanding Instagram’s Essential Elements...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
