Nov 19, 2020 | Admissions Marketing, Independent Schools, Marketing Strategy, Technology
Schools across the country are rethinking their virtual admissions programs and virtual tours as our country continues to face a growing threat from COVID-19 this winter. If you had reduced numbers of visitors on your campus earlier in the fall, perhaps you are now...
Nov 4, 2020 | Admissions, Admissions Marketing, Video Engagement
Last fall, video content was an important aspect of your admissions program, but the heart of your program was still in-person visits and events. Today, for many schools, video is the admissions program. But how do you create engaging video content when, chances are,...
Jul 16, 2020 | Design, Marketing
Your magazine designer does much more than create the look of your school’s magazine. The graphic designer is your strategic partner in communicating everything you need and want to share with your constituencies. We asked our Kalix designers to share their pro tips...
Jun 17, 2020 | Alumni Marketing, Independent Schools
In early March, we interviewed Sean Ramsden, editor of The Lawrentian, The Lawrenceville School’s award-winning alumni magazine, about creating engaging magazine content. Then the pandemic hit and schools across the country pivoted to remote learning. Now, as schools...
Jun 9, 2020 | Enrollment Strategy, Independent Schools, Leadership
Enrollment management is one of the most critical areas for schools and school leaders. This month, we talk with Janice Crampton, Executive Director and CEO of the Association of Independent School Admission Professionals (AISAP) on the importance of enrollment...