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4 Key Rules to Keep Your Gen Z Advertising Real

4 Key Rules to Keep Your Gen Z Advertising Real

Oct 1, 2020 | Admissions Marketing, Advertising, Enrollment Strategy, Gen Z

They say honesty is the best policy, and the same applies when marketing to Generation Z. The younger generation isn’t interested in false advertisements or cheesiness: what you see is what you should get. Every year, the independent school enrollment decision-maker...
How to Cure Your Obsession with Facebook Advertising’s “Boost Post”

How to Cure Your Obsession with Facebook Advertising’s “Boost Post”

Sep 26, 2019 | Advertising, Facebook

If your school uses Facebook advertising to drive awareness and promote events, I’m going to bet that you hit the “Boost Post” button frequently to spread the good word. But does it really work for you the way you want it to? Are you getting new “Likes” on your page,...
Why Independent School Digital Advertising Isn’t Just for Open House

Why Independent School Digital Advertising Isn’t Just for Open House

Aug 8, 2019 | Admissions Marketing, Advertising, Digital Marketing, Facebook, Google

It’s fall admission season – marking your independent school’s launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a...
6 Digital Advertising Marketing Mistakes You Might be Making

6 Digital Advertising Marketing Mistakes You Might be Making

Oct 31, 2018 | Admissions Marketing, Advertising, Digital Marketing

Practically anyone can delve into digital marketing with a boosted post here or a link there. But doing it successfully to engage your prospects and entice them to register for your admissions event or apply to your school takes a little more effort, strategy and...
Summer Marketing Series #1: What is Your Word of Mouth Campaign Saying?

Summer Marketing Series #1: What is Your Word of Mouth Campaign Saying?

Jun 6, 2017 | Advertising, Marketing, Marketing Strategy, National Association of Independent Schools, Uncategorized

by Jonathan Oleisky This week we kick off a summer-long, weekly series to explore effective ways you can bolster your marketing, branding and enrollment efforts come September.  We will tackle a topic each week and offer easy – it’s summer vacation, after all – tips...
Kalix Communications Profiled on Bmoremedia.com

Kalix Communications Profiled on Bmoremedia.com

Mar 27, 2013 | Advertising, Branding, Company News, Design, Higher Ed, Independent Schools, Marketing, Marketing Strategy, Media, Public Relations, Social Media

Bmoremedia.com, a Baltimore focused digital news site profiled Kalix Communications on March 26, 2013. Read the full story at,...
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Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

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Recent Posts

  • What Students Really Think About Your School Website
  • Kalix Celebrates 10 Years
  • Understanding Net Promoter Scores for Schools
  • Finding Time for Empathetic Leadership
  • [INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know
  • Key Crisis Communication Lessons During COVID for Independent Schools
  • How Schools Can Use YouTube to Enhance Their Brand
  • When Leaders Show Up and Do Something
  • How to Create Successful Landing Pages for School Events

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Kalix Marketing

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Baltimore, MD 21211
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Recent Posts

  • What Students Really Think About Your School Website June 2, 2022
  • Kalix Celebrates 10 Years May 19, 2022
  • Understanding Net Promoter Scores for Schools April 28, 2022
  • Finding Time for Empathetic Leadership April 6, 2022
  • [INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know March 7, 2022
  • Key Crisis Communication Lessons During COVID for Independent Schools February 17, 2022
  • How Schools Can Use YouTube to Enhance Their Brand January 31, 2022
  • When Leaders Show Up and Do Something January 27, 2022
  • How to Create Successful Landing Pages for School Events January 4, 2022

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