Why Your School Brand May Need a Refresh or Rebrand

Why Your School Brand May Need a Refresh or Rebrand

Is your school’s brand doing everything you want it to do? Does it resonate with prospective families, alumni and current families? Does it spark the kind of emotional connection you need it to? If your brand feels stale and doesn’t reflect your school’s current...
Branding 101: Best Practices You Need to Know

Branding 101: Best Practices You Need to Know

Branding strategy and creative execution are essential to a school’s successful marketing efforts. To help schools gain insight, we’ve asked Donna Balinkie, Kalix Marketing’s Strategy Lead, and Anne Schulte, Kalix’s Senior Designer for their thoughts. Both have...