6 Reasons to use Market Research for your School
Do you use market research to inform your enrollment marketing strategy? If not, you should be. Without market research – data-driven, quantitative and qualitative research on what your market is saying and thinking about your school or college – your marketing...
Kalix Marketing Completes Brand Perception and Tuition Pricing Study for Phillips Exeter Academy
Baltimore, MD, July 17, 2018: Kalix Marketing announces the successful completion of a comprehensive Brand Perception and Tuition Pricing Study for Phillips Exeter Academy (PEA), a coed, independent day/boarding school in Exeter, New Hampshire. The national study,...
How Market Research Guides Strategic Planning
Embarking on a strategic planning process can be overwhelming. There’s so much to consider and often competing areas in need of support. Well-planned market research can provide key insights to help you prioritize and shape important strategic decisions. Why market...
Marketing research for Independent Schools – Part 2 of 2: Parent Prospects and Accepted Rejecters.
By Jeff Henn Shopping for an independent school education for one’s son or daughter, or multiples thereof, is in many ways like any other purchase in that it’s both rational and emotional. Where it differs from most things in life is that it’s one...
Marketing research for Independent Schools – Part 1 of 2: how technology is shaping the process.
By Jeff Henn In my tenure as a marketing research consultant to several regional independent schools in the mid-Atlantic area, as well as serving other non-educational clients, I have had the good fortune of using multiple different platforms for conducting end-user...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
