Feb 5, 2021 | Market Research, Marketing Strategy
For over a decade, organizations, especially global Fortune 500 companies, have used the Net Promoter Score (NPS) system as an important customer satisfaction tool and to test the strength of their brand. The education market including independent schools have also...
Apr 23, 2020 | Admissions Marketing, Digital Marketing, Market Research, Marketing
Earlier this spring, before the pandemic, Kalix Marketing began publishing the results of its first-ever, proprietary study on millennial parents and the impact of this important generation on independent schools. Titled, Demystifying The Millennial Parent For...
May 23, 2019 | Design, Market Research
Kalix Marketing recently added Saint Francis High School, a Holy Cross high school in Silicon Valley, and Illinois Mathematical and Science Academy (IMSA), a three-year residential public high school in Aurora, Illinois, to its growing list of national educational...
Feb 26, 2019 | Independent Schools, Market Research
BALTIMORE, Feb. 21, 2019 — Kalix Marketing announces the addition of new independent school clients. The schools – Fuqua School (Farmville, Va.), Garrison Forest School (Owings Mills, Md.) and St. James Academy (Monkton, Md.) – have retained Kalix Marketing to...
Feb 6, 2019 | Market Research, Marketing Strategy
Do you use market research to inform your enrollment marketing strategy? If not, you should be. Without market research – data-driven, quantitative and qualitative research on what your market is saying and thinking about your school or college – your marketing...
Jul 19, 2018 | Boarding Schools, Branding, Market Research
Baltimore, MD, July 17, 2018: Kalix Marketing announces the successful completion of a comprehensive Brand Perception and Tuition Pricing Study for Phillips Exeter Academy (PEA), a coed, independent day/boarding school in Exeter, New Hampshire. The national study,...