How do you tell your story?

Who doesn’t love a good story?

Is your strategy working?

Is your strategy working?

Are you reaching the right people?

Are you reaching the right people?

Everyone has a story. Yours is what draws people to you. It’s what sets you apart. And it’s the reason families apply to your independent school, college or university.

At Kalix, we help you find your story, whether you are an independent school, college or university or educational organization. We start with discovery, market research, brand positioning and strategic planning. Then we build your story through digital, social, print and broadcast media.

Ready for your story to go from good to great?

Let’s Talk

Want to boost your school’s marketing efforts?

Download Think Forward: 10 Marketing Must-Dos for Independent Schools.

Our guide is loaded with tips you need, including:

  • The best way to reach prospective families on Facebook
  • Why you need brand positioning and messaging
  • What should be on your strategic checklist
  • How to conduct a social media audit
  • Why word of mouth still matters
DOWNLOAD YOUR FREE COPY

Our approach is simple: We start with listening and then we ask questions.

What answers get to the heart of your story?

What are your strengths and challenges?

What makes your story special and distinguishes you in the market?

And how can you best use social, digital and traditional marketing tools to tell your authentic story and reach those who will make your story their own?

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Our Storytelling Tools

Research

Where have you been? How does your audience view you? Where do you fit into the marketplace? We answer these and other questions for our clients through surveys, focus groups and market analysis.

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Strategy and
Positioning

Once you know exactly where you are, it’s safe to say where you can reasonably go. We’ll help you define a clear, distinctive and believable brand that resonates with your audience. Then we’ll formulate a strategy to get your message across.

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Social, Digital and
Mobile Media

Google, Facebook, Instagram and Twitter are powerful and cost-efficient ways to reach your target audience. Putting them to effective use requires understanding and technical savvy. We help you navigate the rapidly changing digital landscape.

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Creative

This is the part we love best: where all the research, strategy and heavy thinking comes together in words, emotion, megabytes and pixels. Once the work is finished, we close the loop by measuring results and calculating your return on investment.

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Our Clients

Giving Back

As part of our commitment to our community, we donate one percent of our annual profit to B.E.S.T. (Baltimore Educational Scholarship Trust), which supports academically ambitious African American children with financial need through the admissions process at local independent schools.