TikTok has gained sizable traction during the pandemic. Marketers — including independent school marketers — now know they need to seize this opportunity if they want to stay relevant.
Peter O’Neill, 30-year longtime and interim head of school and Carney Sandoe Senior Consultant, shares his seasoned insight on the challenges heads are facing right now. Peter’s sage advice on the value of trust and empathy and not wasting a crisis is timely and timeless.
Kalix president Jonathan Oleisky talks about why he built Kalix Marketing and his approach to helping make Kalix an established marketing agency that supports independent schools.
There are many print and digital tools available to help you better communicate with external and internal audiences about your school. We asked our experts at Kalix to share their go-to favorites.
The relationship between the enrollment management and communications offices at independent schools is like family. It can be great or dysfunctional. Here are some suggestions for creating a great collaborative partnership between enrollment management and communications.
Nowadays, all admissions marketing is likely blending your audience’s minds, and it’s hard for them to remember the difference between one school and another.
The unsung heroes of every school in the country over the past 13 months have been your faculty and staff. If teaching before COVID was challenging, it has been beyond difficult these many months for these professionals.
Getting prospective families on your campus right now is challenging, if not impossible. For many schools, COVID-19 safety protocols prevent visitors from touring your facilities and seeing your campus in-person. But during this busy spring admissions season, your...
This month, we talk with Holly Elkins, who leads Presentation High School, an all-girls’ Catholic high school in San Jose, Ca., about how best to lead during challenging times, such as COVID-19. Holly shares three specific tips for fellow Heads of Schools on leadership.
Planning and hosting engaging yield and retention events in the reality of today’s virtual enrollment management environment is challenging. The best and most successful yield events reflect your school’s individual character and personality.
2020 has also been an unpredictable year forcing school marketers to figure out how to connect with and influence prospective families. This year, as schools and communities move with equal uncertainty into school openings, vaccination roll-outs, business reopening and more, it’s clear that the digital and social media lessons of the past year will continue into 2021.
As independent schools search for ways to improve their marketing strategy, especially the all-important word-of-mouth marketing, it is important to understand what NPS is and its usefulness.