Making Donor Recognition Stick and Pay Off

Imagine, after making an annual donor contribution to your alma mater, instead of receiving a standard “thank you” letter, you received a square sticky note holder with a selection of brightly colored personalized sticky notes that read “’Your Name,’ thank you for sticking with us.”

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Measuring Your Admissions Marketing ROI

As many independent schools are facing increasing competition in the educational marketplace, I’m often asked, “How do you measure ROI from your admissions marketing?” More often than not, these types of questions will come from Board Members, specifically those...

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