Blog
2 Real Challenges Facing Independent Schools
I spend a great deal of time thinking about the future of our nation’s independent schools. Yes, it’s my job. At Kalix, I work with independent schools on market research, brand strategy development and digital marketing efforts.
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Leaders on Leading: Joe Powers, Head of School, The Woods Academy
As head of school for The Woods Academy, a K-8 school in Bethesda, Md., Joe Powers has one mantra – listen – and four pieces of advice he tries to follow.
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Kalix Marketing Increases National Client Reach
BALTIMORE, Feb. 21, 2019 -- Kalix Marketing announces the addition of new independent school clients. The schools – Fuqua School (Farmville, Va.), Garrison Forest School (Owings Mills, Md.) and St. James Academy (Monkton, Md.) – have retained Kalix Marketing to...
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Does Your School Face These 3 Challenges?
Since last year’s NAIS Annual Conference in Atlanta, I’ve spoken with heads of schools, directors of admissions and communications from around the country. These conversations, time and again, focus on three areas of concern as these leaders work to design the future of their schools.
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Leaders on Leading: John Melton, Head of School, Fuqua School
Kalix speaks with John Melton, Head of School for Virginia’s Fuqua School in our monthly series on leadership reflections by heads of school.
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6 Reasons to use Market Research for your School
Without market research – data-driven, quantitative and qualitative research on what your market is saying and thinking about your school or college – your marketing outreach, ads, printed collateral most likely are shooting in the dark.
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How to Create Video that Gets Your School Noticed
2019 is the Year of the Video. It’s THE digital marketing trend that’s not going away – and the one every school and college needs to pay attention to.
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3 TOP 2019 Social Media Trends That Schools Must Heed
Last year brought many changes to social media, which meant lots of pivots for schools and colleges with their enrollment marketing strategy. All signs point to that trend continuing in 2019.
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Leaders on Leading: Jenny Rao, Head of School, Emma Willard School
Jenny Rao, now in her second year of her first head of school position, brings passion and perspective to her role at Emma Willard School. Kalix: What is the most important quality for a head of school? Jenny Rao: What motivates you to do the job is really important...
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3 Secrets to Great Marketing Copy
In his book Outliers, author Malcolm Gladwell explains that the key to success in any field is to practice for 10,000 hours. After working as a copywriter more than 30 years and way more than 10,000 hours, I’ve decided to share everything I’ve learned about marketing...
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Marketing Gifts from Holiday Flicks
Would you believe that those classic holiday flicks stored on your DVR are filled with lots of marketing advice and strategy for independent schools? Grab some cocoa, que up the films and get ready for the ideas to flow!
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Leaders on Leading: John Lewis, Head of School, Gunston School
This month, Kalix Marketing talks to John Lewis, Head of School for Gunston School, a coed, independent high school, located on the Corsica River in Centreville, Maryland.
read morePresident’s Notes
Read the latest from Kalix President Jonathan Oleisky.
