Podcasts are a great, strategic way to share your school’s messaging with internal and external communities.
Kalix talked to Inez Merlyn Odom, host, writer and producer of Roots and Wings: Voices of Independent Schools, the podcast of La Jolla Country Day School (CA), where Odom has served as assistant head of school for enrollment management and outreach for the past ten years. Through the podcast, she explores issues of relevance in independent school education ranging from testing and assessments to the role of the board of trustees.
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It’s fall visiting time during admissions season for independent schools. The goal of hosting families is to show your school is the best possible light. Create a visit that speaks to what each student wants to see and learn about your school, and how they can do what they love in your program.
When was the last time you, as a school leader, stepped back and assessed the health of your school from three intersecting lenses: financial, philanthropic and brand strength?
Secrets to Tweeting by Twitter Legend Zach Seidel, Director of Digital Media, University of Maryland, Baltimore County
The burn is one of social media’s less-appealing qualities. Zach Seidel felt it on March 16, 2018 in the first round of the 2018 N.C.A.A. basketball tournament.
If your school uses Facebook advertising to drive awareness and promote events, I’m going to bet that you hit the “Boost Post” button frequently to spread the good word. But does it really work for you the way you want it to? Are you getting new “Likes” on your page,...
The business of independent school admissions and enrollment has changed. No one knows better than Alison Greer, independent school admissions veteran with three decades of experience at day and boarding schools. Today, connecting with prospective families to turn...
This month, we speak with Brendan Schneider, national thought-leader for all things marketing for independent schools through his online blog, SchneiderB Media, and as the director of advancement at Sewickley Academy, a preschool-12th coed day school in Pittsburgh.
To celebrate back-to-school season, Kalix is kicking off a new monthly series of conversations with independent school communications, marketing and admissions leaders. These in-the-trenches experts live and breathe the evolving, exciting world of enrollment marketing...
It’s fall admission season – marking your independent school's launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a good...
Part of my summer experience has been an enlightening few days at “admissions camp” for independent schools. In mid-July, I presented at and attended the Association of Independent School Admission Professionals (AISAP) Annual Institute in Colorado Springs, Colorado.
No doubt your summer alumni magazine mailing list includes alumni, current and past parents, donors, trustees and faculty. But if your prospects aren’t on the list, you’re missing out on an exceptional marketing opportunity.