Blog
Six Years of Service
Kalix Marketing is all about collective force for a greater good. Pooling the considerable experience of top-level marketing and creative experts for our educational clients’ marketing endeavors.
read more
Navigating the New Era of Facebook: Q&A with Gerri Baum, Kalix Marketing’s Digital and Social Lead
Facebook, the social media lifeblood of schools everywhere, is changing. Posting news to your page no longer cuts it – or reaches the prospects you need to reach. How can your school embrace Facebook’s changes to create a more engaging and authentic voice? Gerri Baum,...
read more
How to Harvest Your School’s “Low-Hanging” Marketing Fruit
Your school is on full throttle toward Commencement and the end-of-year hustle and bustle. Now, though, is the time to think strategically about your summer to-do list of marketing and admissions tasks, especially your “low-hanging” marketing fruit.
read more
Why Spring is the New Fall Admissions Season
Open houses and other admissions events aren’t just for fall anymore. What started as a trend a few years ago has become a spring ritual for many schools that offer rolling admissions. Spring is a great time to engage prospective families. In fact, our research...
read more
The Power of Failure
“There is a leader in all of us.” Donna Orem’s welcoming remarks as president of the National Association of Independent Schools (NAIS) struck me immediately at last month’s NAIS Annual Conference in Atlanta. And her words to the 3,800-plus educators at the conference...
read more
How to Engage the Ghosts on Your Website
How many applications does your school receive where the online application is the first point of contact with your school? Called “ghost inquiries,” these are on the rise for independent schools.
read more
How to Hire Non-Profit Marketing Experts from the For-Profit World
You want to hire the best marketing and communications professionals you can. That’s a given. But it’s not always a given that those people are already working at an independent school. To help schools think outside the recruitment box, Kalix spoke with Amy John,...
read more
6 Important Facebook Page Metrics to Track for Success
Discover the top Key Performance Indicators (KPI’s) that you should be measuring and monitoring to assure that your school’s Facebook strategy is aligned for success.
read more
Leadership Lessons from Master Leaders
I recently had the privilege to sit with two Interim Heads of School from different schools on the same day. Each of these women has provided decades of strong and inspiring independent school leadership and could teach a master class on leadership.
read more
What Facebook’s News Feed Changes May Mean for Your School’s Facebook Page
Facebook dropped a bombshell of an announcement last week. According to Marc Zuckerberg, they are going to make some BIG changes in their news feed this year that will highly impact the visibility of brands, organizations, publishers and just about anyone with a Facebook Page.
read more
Why A Landing Page Is Not What You Think
How much thought have you given to the landing pages on your website? With the Winter 2018 Olympics right around the corner, it’s time to stick the landing.
read more
Marketing Advice from Buddy the Elf
Watching classic holiday movies, especially Elf, is a great way to get into the holiday spirit. It’s one of my favorite holiday movies that also has great marketing advice for independent schools. Don’t be afraid to layer it on. Buddy’s list of holiday must-dos –...
read morePresident’s Notes
Read the latest from Kalix President Jonathan Oleisky.
