Blog
Summer Marketing Series #3: Best Ways to Work with Graphic Designers
Smart design is the logical conclusion and a highly strategic part of a carefully crafted plan to help your school, college or university achieve its marketing objectives.
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Better Brainstorming for Better Results
Put down the dry erase marker for a minute. There’s a better way to brainstorm with your school’s leadership team, your marketing staff, etc. this summer.
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Summer Marketing Series #2: 7 Easy Ways to Take the “Blah” out of Blogging for your School
If you’re a working girl like me, there’s not enough time in the day to take a lunch break, let alone write a weekly blog post for your school.
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Higher Education Accessibility: Sharing the Responsibility for College
The issues facing higher education are challenging and complex, to say the least. Heightened by the recent presidential debate, the national conversation about the cost of higher education and its value continues with new fervor. With 2017 college graduations behind...
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Summer Marketing Series #1: What is Your Word of Mouth Campaign Saying?
More than your viewbook, website, social media or any print or radio ad, what your internal and external community – word of mouth – say about you matters. A lot.
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Making Donor Recognition Stick and Pay Off
Imagine, after making an annual donor contribution to your alma mater, instead of receiving a standard “thank you” letter, you received a square sticky note holder with a selection of brightly colored personalized sticky notes that read “’Your Name,’ thank you for sticking with us.”
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What Birthday Milestones and Cardboard Arcades Have in Common
Did you know that 2017 brings with it an impressive list of milestone birthdays? Girl Scout Cookies, Converse Chuck Taylors, and World Book Encyclopedia all celebrate centennials.
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The Printed Word Is Alive and Well on College Campuses
Digital marketing has changed the way in which messages are delivered, but it has not succeeded in the total eradication of the printed word.
Mom Knows Best: Sage Marketing Advice from Mothers
Your mom probably doled out a lot of advice. If she’s anything like my mom, she still does. But did you know that her sage wisdom can apply to marketing your school or college?
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Communicating Authenticity: The mark of a “thick” place.
When I recently cracked open the cover of a novel that has been on my bookshelf for some time, a photo tumbled out. It was of me and my friend Dana from our twentieth college reunion a few months before she died of cancer.
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Kalix to Present at NAIS Annual Conference in Baltimore, March 1-3, 2017
Kalix Marketing will be co-presenting a workshop with Notre Dame Preparatory School (NDP) at the NAIS (National Association of Independent Schools) Annual Conference this week in Baltimore, MD. This year’s conference, Make Your Mission Matter: From Vision to Values is...
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Measuring Your Admissions Marketing ROI
As many independent schools are facing increasing competition in the educational marketplace, I’m often asked, “How do you measure ROI from your admissions marketing?” More often than not, these types of questions will come from Board Members, specifically those...
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