Blog
Top Tips for a More Effective Re-Enrollment Process
In many schools, re-enrollment letters and contracts will soon be distributed to current families. Families re-enrolling in your school should receive the same attention as prospective families.
Practicing Servant Leadership in a Boarding School Community
In the summer of 1992 as a 25-year-old newlywed, I moved into my wife’s one-bedroom faculty apartment in a dorm. If you had told me than, that I would spend over 25-plus years living on campus, I would never have believed you. The thought seemed impossible.
Expert Advice on Alumni Magazines with Michele Tjin, Marketing/Communications Editor, Saint Francis High School
Last fall, Kalix Marketing partnered with Saint Francis High School (SFHS) in Mountain View, Ca. to write and design the SFHS twice-yearly alumni magazine Progress and its annual donor report. This month, we chat with Michele Tjin, Marketing/Communications Editor, Saint Francis High School about why SFHS revamped its magazine process and what she learned.
School Health and Boards’ New Responsibilities
In my last blog post, I noted with sadness that many independent schools and small colleges are facing unprecedented challenges in 2019, forcing some institutions to face the prospect of mergers or even closure. Senior leaders, including board members, must start to think about – and actively discuss – these possibilities, even for those institutions that may consider themselves to be financially healthy.
Expert Advice from a Podcasting Expert
Podcasts are a great, strategic way to share your school’s messaging with internal and external communities.
Kalix talked to Inez Merlyn Odom, host, writer and producer of Roots and Wings: Voices of Independent Schools, the podcast of La Jolla Country Day School (CA), where Odom has served as assistant head of school for enrollment management and outreach for the past ten years. Through the podcast, she explores issues of relevance in independent school education ranging from testing and assessments to the role of the board of trustees.
Standard Benchmarks for Facebook Advertising by Industry
Education industry designation
How to Manage Expectations for a Great Admissions Event
It’s fall visiting time during admissions season for independent schools. The goal of hosting families is to show your school is the best possible light. Create a visit that speaks to what each student wants to see and learn about your school, and how they can do what they love in your program.
Assessing the Health of Your School: Three Intersecting Lenses and KPHIs
When was the last time you, as a school leader, stepped back and assessed the health of your school from three intersecting lenses: financial, philanthropic and brand strength?
Secrets to Tweeting by Twitter Legend Zach Seidel, Director of Digital Media, University of Maryland, Baltimore County
The burn is one of social media’s less-appealing qualities. Zach Seidel felt it on March 16, 2018 in the first round of the 2018 N.C.A.A. basketball tournament.
How to Cure Your Obsession with Facebook Advertising’s “Boost Post”
If your school uses Facebook advertising to drive awareness and promote events, I’m going to bet that you hit the “Boost Post” button frequently to spread the good word. But does it really work for you the way you want it to? Are you getting new “Likes” on your page,...
Navigating Admissions’ New Normal
The business of independent school admissions and enrollment has changed. No one knows better than Alison Greer, independent school admissions veteran with three decades of experience at day and boarding schools. Today, connecting with prospective families to turn...
First-Rate Advice from a First-Rate Independent School Expert
This month, we speak with Brendan Schneider, national thought-leader for all things marketing for independent schools through his online blog, SchneiderB Media, and as the director of advancement at Sewickley Academy, a preschool-12th coed day school in Pittsburgh.
President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
