Blog
Creating Great Virtual Tours
Getting prospective families on your campus right now is challenging, if not impossible. For many schools, COVID-19 safety protocols prevent visitors from touring your facilities and seeing your campus in-person. But during this busy spring admissions season, your...
Q&A With Independent School Expert Holly Elkins
This month, we talk with Holly Elkins, who leads Presentation High School, an all-girls’ Catholic high school in San Jose, Ca., about how best to lead during challenging times, such as COVID-19. Holly shares three specific tips for fellow Heads of Schools on leadership.
Managing Yield Events During a Pandemic
Planning and hosting engaging yield and retention events in the reality of today’s virtual enrollment management environment is challenging. The best and most successful yield events reflect your school’s individual character and personality.
5 Digital & Social Media Trends to Pay Attention to in 2021
2020 has also been an unpredictable year forcing school marketers to figure out how to connect with and influence prospective families. This year, as schools and communities move with equal uncertainty into school openings, vaccination roll-outs, business reopening and more, it’s clear that the digital and social media lessons of the past year will continue into 2021.
Using Net Promoter Score as Part of Your School’s Marketing Strategy
As independent schools search for ways to improve their marketing strategy, especially the all-important word-of-mouth marketing, it is important to understand what NPS is and its usefulness.
Q&A With Neil Mufson
This month’s Leading Voices: Kalix Q&A is with Neil Mufson, retired head of The Country School in Easton, Md. Neil shares his wisdom gleaned from 30+ years leading an independent school – and talks candidly about what school leadership needs to look like now.
Why Branding Your School Matters to Gen Z
Branding should be immediately recognizable. Logos, web design, social media posts and copy all contribute to the consumer’s understanding of your brand and what it represents, especially to Generation Z.
Shedding A Tear for Our Democracy
The guardrails of our democracy have been badly rocked over the past 24 hours. For only the second time in the history of our Republic, the United States Capitol was attacked, breached and violated, but not by a foreign enemy.
How to Create Experiential Microsites for Virtual Admission Events
Due to COVID restrictions, independent schools have had to pivot from live on-campus programs to virtual admissions events. So it’s critical that your virtual programs be designed and presented in an exceptional and experiential way.
Useful Tips for Tweaking Your Virtual Tour
Learn about several things you can do virtually that allow your campus and community to shine during the critical fall admissions season.
Q&A with Independent School Expert Janice Crampton
Janice Crampton, Exe. Dir. & CEO of AISAP (Association of Independent School Admissions Professionals), shares important information on how independent schools across the country have had to pivot their admissions cycle strategies due to COVID.
Pro Tips on Video Content for Virtual Admissions
Last fall, video content was an important aspect of your admissions program, but the heart of your program was still in-person visits and events. Today, for many schools, video is the admissions program. But how do you create engaging video content when, chances are,...
President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
