Blog
Kalix Marketing Completes Brand Perception and Tuition Pricing Study for Phillips Exeter Academy
Kalix Marketing is pleased to have recently completed a market research engagement that focused on brand perception and a tuition pricing study for Phillips Exeter Academy, located in Exeter, New Hampshire.
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6 Social Media Trends for 2018 Schools Should Know
Independent school marketers no longer can depend on daily posts showcasing their school’s best hits to perform well on social media. Gone are the days of boosting an online story with a few dollars and expecting it to find your prospective families.
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How to Create an Ambassador Program for Your School
By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an authentic way that reaches a broader audience, cultivates relationships with prospect and elevates the conversation.
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Six Years of Service
Kalix Marketing is all about collective force for a greater good. Pooling the considerable experience of top-level marketing and creative experts for our educational clients’ marketing endeavors.
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Navigating the New Era of Facebook: Q&A with Gerri Baum, Kalix Marketing’s Digital and Social Lead
Facebook, the social media lifeblood of schools everywhere, is changing. Posting news to your page no longer cuts it – or reaches the prospects you need to reach. How can your school embrace Facebook’s changes to create a more engaging and authentic voice? Gerri Baum,...
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How to Harvest Your School’s “Low-Hanging” Marketing Fruit
Your school is on full throttle toward Commencement and the end-of-year hustle and bustle. Now, though, is the time to think strategically about your summer to-do list of marketing and admissions tasks, especially your “low-hanging” marketing fruit.
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Why Spring is the New Fall Admissions Season
Open houses and other admissions events aren’t just for fall anymore. What started as a trend a few years ago has become a spring ritual for many schools that offer rolling admissions. Spring is a great time to engage prospective families. In fact, our research...
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The Power of Failure
“There is a leader in all of us.” Donna Orem’s welcoming remarks as president of the National Association of Independent Schools (NAIS) struck me immediately at last month’s NAIS Annual Conference in Atlanta. And her words to the 3,800-plus educators at the conference...
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How to Engage the Ghosts on Your Website
How many applications does your school receive where the online application is the first point of contact with your school? Called “ghost inquiries,” these are on the rise for independent schools.
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How to Hire Non-Profit Marketing Experts from the For-Profit World
You want to hire the best marketing and communications professionals you can. That’s a given. But it’s not always a given that those people are already working at an independent school. To help schools think outside the recruitment box, Kalix spoke with Amy John,...
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6 Important Facebook Page Metrics to Track for Success
Discover the top Key Performance Indicators (KPI’s) that you should be measuring and monitoring to assure that your school’s Facebook strategy is aligned for success.
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Leadership Lessons from Master Leaders
I recently had the privilege to sit with two Interim Heads of School from different schools on the same day. Each of these women has provided decades of strong and inspiring independent school leadership and could teach a master class on leadership.
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Read the latest from Kalix President Jonathan Oleisky.
