Blog
6 Ways to Boost Your LinkedIn Presence – Summer Marketing Series #10
If you want to attract attention on LinkedIn, a unique personal profile will set you apart from the rest. Here’s how you do it.
7 Ways to Measure Enrollment Marketing ROI: Summer Marketing Series #9
Measuring enrollment marketing ROI will tell you what you are doing well and not well and where to focus your efforts.
The Power of Personalized Marketing
There is no question that personalized marketing helps you stand out among your competition. Recently, Kalix had the opportunity to practice what we preach with two customized marketing campaigns.
11 Essential Photography Tips for Independent School Marketers : Summer Marketing Series #8
Getting the best photography for all your marketing needs, print and online, is crucial for your branding and word of mouth.
The Value of a Facebook Ad Campaign for Independent Schools: Summer Marketing Series #7
While paid search on web browsers such as Google will help prospects to find you, paid advertising on Facebook will help you to find your prospects.
Showing Your Website Some Summer Lovin’ – Summer Marketing Series #6
Here are some excellent website tips to update your school’s website, which will keep your prospects interested, lower bounce rates, and increase conversions.
Summer Marketing Series #5: What’s Your Position on Brand Positioning?
Every school, college and university needs a brand strategy, which starts with a strong brand positioning, but often, institutions struggle to find the time and resources to establish one. To help you better position your brand, we tapped Donna Balinkie, Kalix’s brand...
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Summer Marketing Series #4: How to Execute a Social Media Audit for Your School
If your school’s social media efforts are not paying off, then it may be time to conduct a social media audit.
Summer Marketing Series #3: Best Ways to Work with Graphic Designers
Smart design is the logical conclusion and a highly strategic part of a carefully crafted plan to help your school, college or university achieve its marketing objectives.
Better Brainstorming for Better Results
Put down the dry erase marker for a minute. There’s a better way to brainstorm with your school’s leadership team, your marketing staff, etc. this summer.
Summer Marketing Series #2: 7 Easy Ways to Take the “Blah” out of Blogging for your School
If you’re a working girl like me, there’s not enough time in the day to take a lunch break, let alone write a weekly blog post for your school.
Higher Education Accessibility: Sharing the Responsibility for College
The issues facing higher education are challenging and complex, to say the least. Heightened by the recent presidential debate, the national conversation about the cost of higher education and its value continues with new fervor. With 2017 college graduations behind...
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