Facebook recently launched Facebook for Education, a resource designed specifically for educators in public and independent schools.
They say honesty is the best policy, and the same applies when marketing to Generation Z. The younger generation isn’t interested in false advertisements or cheesiness: what you see is what you should get.
If this were a typical New Year, Jews the world over would gather in local synagogues to celebrate Rosh Hashanah, the start of the High Holidays. Instead, this year, we celebrated the Jewish New Year with online services and virtual celebratory family meals.
Remember when working from home sounded like a dream come true? While right now it may not be ideal, by making your at-home workspace optimized for your working needs, it’ll surely make things fall into place overtime.
As the national discussion surrounding the Black Lives Matter movement has increased exponentially since the murder of George Floyd in Minnesota this past May, and most recently the shooting of Jacob Blake in Wisconsin, many independent schools have found themselves engaged in uncomfortable conversations.
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too.
If your website layout is too cluttered or unorganized Gen Z students may not be interested. Learn how to prepare your website for the virtual world, so the content and presentation will improve your relationship with prospective students and their families now and in the future.
Who are you really targeting with your admissions marketing? Parents may have the final financial decision, but student engagement is critical. Ultimately, the student’s experience at your school will prove to be your school’s greatest selling point.
Your magazine designer does much more than create the look of your school’s magazine. The graphic designer is your strategic partner in communicating everything you need and want to share with your constituencies.
Let’s face it, we’re living in a digital world now more than ever, but it doesn’t do most experiences justice. With traditional tours and class visits put on pause, prospective students and families may feel they are missing out on information or aren’t getting a...
We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...
Now, as schools navigate new instructional, enrollment and fiscal territory, magazine editors and communications managers are struggling with how best to address tough public health and social justice issues in print.