If you want to attract attention on LinkedIn, a unique personal profile will set you apart from the rest. Here’s how you do it.
Measuring enrollment marketing ROI will tell you what you are doing well and not well and where to focus your efforts.
There is no question that personalized marketing helps you stand out among your competition. Recently, Kalix had the opportunity to practice what we preach with two customized marketing campaigns.
Getting the best photography for all your marketing needs, print and online, is crucial for your branding and word of mouth.
While paid search on web browsers such as Google will help prospects to find you, paid advertising on Facebook will help you to find your prospects.
Here are some excellent website tips to update your school’s website, which will keep your prospects interested, lower bounce rates, and increase conversions.
Every school, college and university needs a brand strategy, which starts with a strong brand positioning, but often, institutions struggle to find the time and resources to establish one. To help you better position your brand, we tapped Donna Balinkie, Kalix’s brand...read more
If your school’s social media efforts are not paying off, then it may be time to conduct a social media audit.
Smart design is the logical conclusion and a highly strategic part of a carefully crafted plan to help your school, college or university achieve its marketing objectives.
Put down the dry erase marker for a minute. There’s a better way to brainstorm with your school’s leadership team, your marketing staff, etc. this summer.
If you’re a working girl like me, there’s not enough time in the day to take a lunch break, let alone write a weekly blog post for your school.
The issues facing higher education are challenging and complex, to say the least. Heightened by the recent presidential debate, the national conversation about the cost of higher education and its value continues with new fervor. With 2017 college graduations behind...read more