Blog
Leaders on Leading: Sister Patricia McCarron, Headmistress, Notre Dame Preparatory School
This month, Kalix Marketing talks to Sister Patricia McCarron, SSND, Ph.D., Headmistress of Notre Dame Preparatory School, an all-girls Catholic school near Baltimore, Maryland.
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6 Digital Advertising Marketing Mistakes You Might be Making
Practically anyone can delve into digital marketing with a boosted post here or a link there. But doing it successfully to engage your prospects and entice them to register for your admissions event or apply to your school takes a little more effort, strategy and planning.
Here are six common mistakes that schools make when marketing themselves online.
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An Accomplished, Accessible Tenure for Goucher College President José Bowen
It’s worth taking a moment from our posts about best-practice marketing and branding for schools, colleges and universities to celebrate a success story in our own Baltimore backyard.
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7 Tips That Will Help Your School Master Instagram
When Instagram launched eight years ago this month, it was mostly for personal expression. Today, brands and organizations have joined the 800 million active monthly users to share who they are in a creative, authentic way.
With more than half of Instagram users on the site daily, it’s the perfect place for your school, college or university to be to grow your brand and inspire your audiences.
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Rethinking Your Admissions Open House – Part 2: It’s in the marketing!
Your open house marketing plan is as important as the event itself. Today, prospective families have plenty of ways to learn about your school. Use them all to promote your open house.
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Educational Leadership Lessons with Neil Mufson, Headmaster, The Country School
This month, we chat with Neil Mufson, longtime headmaster at The Country School, a coed, K-8 school in Easton, Md.
Kalix: What is the most important leadership lesson you learned first as a classroom teacher that prepared you to be a head of school?
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Rethinking Your Admissions Open House – Part 1
Today’s admissions cycle may be year-round, but the fall admissions open house remains a powerful recruitment tool. And just because it’s a traditional time for prospective families and students to visit your school doesn’t mean your open house should be traditional.
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Why You Need to Create a Facebook Group for Your School
To stay in the Facebook game – and in people’s newsfeeds – schools and colleges need to invest their efforts and content into Facebook Groups. Because Facebook Groups offers an ideal forum to begin and sustain conversations with like-minded followers, Facebook’s algorithm rewards such interactions by showing Group chats in Group Members’ newsfeeds.
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Educational Leadership Lessons with Lila Lohr, Interim Head, Marin Country Day School
We kick off a regular series on independent school leadership with Lila Lohr, one of the most respected interim heads in the educational arena today. Her thoughts on leading, leaning in and listening are applicable across schools, colleges and universities.
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The Staying Power of Alumni Magazines
As an educational marketing business owner, longtime publishing executive, and most important, a reader, I am delighted that my mailbox is filled on a regular basis with alumni magazines from institutions I care about. (Four of the seven come three times a year.)
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How to Master Video on Facebook
Video stories on Facebook are overtaking news feed posts as the most common way people share content. If your school wants to master Facebook’s new algorithm – and crush it on the other platforms – you need to make video, particularly live video, a prominent feature...
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Lessons in Civility Learned at The Longest Table
Our country is suffering from a serious lack of civility. From elected officials to protestors, to even some of our own neighbors, America has become a rude society. And with just under 100 days until this November’s coming mid-term congressional elections, it’s going to get worse.
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Read the latest from Kalix President Jonathan Oleisky.
