Blog

Measuring Your Admissions Marketing ROI

As many independent schools are facing increasing competition in the educational marketplace, I’m often asked, “How do you measure ROI from your admissions marketing?” More often than not, these types of questions will come from Board Members, specifically those...

read more

Kalix President to Speak @ AISGW Symposium

Jonathan Oleisky, President of Kalix Communications will keynote The Association of Independent Schools of Greater Washington’s fall 2016 Symposium: Sustaining Small Schools, on December 6, 2016. Jonathan’s presentation “Building a Marketing Strategy for your Small...

read more

Pre-College Visits and the Stress of Finding the Right Fit

By William White Finding that “right fit” for college is fraught with anxiety and pressure, especially when you consider that it will be your future for the next four years. Of course, students have help on the way with college counselors, college visits and the like....

read more

Educating the Next Generation of Voters

By William White With this colorful election in its final weeks, one can only hope that the next election will be less of a circus. Between now and then upperclassmen at independent schools will become registered voters. The complexities of our political system and...

read more

The Consequences of University of Chicago’s Choices

By Dalton White The University of Chicago is taking a new direction in trying to prepare its students for the “real world” with an insistence that no safe spaces or trigger warnings will exist on the campus. John Ellison, the Dean of Students, seems to think this is...

read more

Why the Bowdoin College Welcome Video Gets an A+

Late August was a busy time at college campuses around the country. For parents who’ve recently moved their child into a college dorm, it was also most likely a very emotional process. Several weeks ago, my wife and I helped our youngest daughter move into Bowdoin...

read more