Blog
Understanding Net Promoter Scores for Schools
With a single, simple question to your school constituencies – and the Net Promoter Score (NPS) based on their answers – you can have revealing, relevant data to inform your school’s marketing efforts. NPS, or what’s often referred to as the “gold...
Finding Time for Empathetic Leadership
Kalix founder and president Jonathan Oleisky reflects on the important lessons on life and leadership that he learned from his father, the late Rabbi Arthur Oleisky.
![[INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know](https://kalixmarketing.com/wp-content/uploads/2022/03/Social-Media-Trends-2022-Thumbnail-400x250.png)
[INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know
Staying abreast of social media trends is critical to keep your school top of mind with your families, alumni and prospects. Our digital expert, Gerri Baum, has researched and hand-picked the eight most-important social media trends for 2022 that you need to be aware of to strategically market your school in the social ecosphere.
Key Crisis Communication Lessons During COVID for Independent Schools
Independent schools have been in constant crisis communication mode for nearly two years. Weekly messaging on learning modes, masking, testing, etc. has created digital overload for your school’s parents, teachers, staff and students. And the complexity of the...
How Schools Can Use YouTube to Enhance Their Brand
You may think of YouTube as a hub for viral videos or a great way to find tutorials, but have you thought about using YouTube as a search engine? YouTube is the second most commonly searched platform on the web next to Google and is a great way to optimize your school’s video content and out-rank your competitors.
When Leaders Show Up and Do Something
Leaders are more aware than ever that just showing up – an act that is critically important to the long-term success of any educational organization – is no longer enough.
How to Create Successful Landing Pages for School Events
Landing pages are essential to convert prospective students into leads. Creating a simple and compelling landing page for prospects to register for an event will help to fill your admissions funnel.
How to Create Content When You’re Overbooked and Understaffed
Nothing engages your audience with your school like a good story, informative post or fun video. And your campus is bursting with great stories. Content is king in business and in the business of enrollment management. Regularly publishing relevant content that...
10 Steps to an Effective Social Media Audit – Infographic
The most effective marketing strategies for independent schools are driven by data. A comprehensive social media audit will give you the customized analysis you need on your school's social media footprint across platforms. Follow these steps for a deep-dive...
Marketing Musts for a Successful Fall School Admissions Season
The new school year is upon us! Your roll-out of admissions events, in-person or online, are just weeks away. It’s never too late to embrace strategic, data-driven planning to create effective, successful marketing outreach.
TikTok Do’s and Don’ts for Independent School Marketers
TikTok has gained sizable traction during the pandemic. Marketers — including independent school marketers — now know they need to seize this opportunity if they want to stay relevant.
3 Strategic Questions for Post-Covid Enrollment Management
Enrollment management offices at independent schools around the country are planning for a return to more traditional admissions programming for fall 2021. It’s a welcome relief from the challenges of marketing your school and engaging visitors during a global...
President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
