Blog
How to Use Your Alumni Magazine to Court Prospects
No doubt your summer alumni magazine mailing list includes alumni, current and past parents, donors, trustees and faculty. But if your prospects aren’t on the list, you’re missing out on an exceptional marketing opportunity.
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Leaders on Leading: Charlotte Riggs, Head, St. James Academy
This is the month when school administrators exhale (for just a minute) after a busy year. June marks the completion of Charlotte Riggs’ first year as a head of school and with St. James Academy, an Episcopal PreK-8 school in Monkton, Md.
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5 Steps for a Great, End-of-Year Digital Marketing Audit
The school year is ending, but before you roll into summer planning, take time to evaluate how effective this year’s digital marketing efforts were with an audit. It’s the critical step to reaching your marketing and enrollment goals and essential for planning what to do and where to focus your efforts next year.
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Kalix Marketing Continues National Client Reach
Kalix Marketing recently added Saint Francis High School, a Holy Cross high school in Silicon Valley, and Illinois Mathematical and Science Academy (IMSA), a three-year residential public high school in Aurora, Illinois, to its growing list of national educational clients.
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Leaders on Leading: Dr. Autumn Adkins Graves, Head of Girls Preparatory School
For nearly three decades, Dr. Autumn Adkins Graves has focused on leadership development, particularly for young women. As Head of Girls Preparatory School in Chattanooga, Tennessee, she relies on her listening skills to guide GPS and its mission and to foster the next generation of female leaders.
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Valuable Pro Tips to Make the Most out of Instagram for Your School
Students and parents increasingly live on Instagram. If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects.
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How to Create an Effective Alumni and Student Fundraising/Engagement Campaign
Today is BowdoinOne Day, Bowdoin College’s annual fundraising event. As the parent of a Bowdoin junior, I had the opportunity to learn firsthand just how strategic Bowdoin’s campaign is – and how it’s transformed the traditional annual fund campaign into a community engagement event.
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4 Valuable Take-aways From Social Media Marketing World
It’s never easy to keep up with the ever-changing world of social media marketing. To keep up with the latest trends and best practices, I I recently joined the largest annual gathering of social media professionals from around the globe at Social Media Marketing World 2019 (SMMW19) held in sunny San Diego, California in March.
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Making Sense of the College Admissions Scandal
The recent college admissions scandal is casting a long shadow over what is a celebratory time. Clearly, some parents have no moral compass when it comes to gaming the college admission system.
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Leaders on Leading: Paul Barker, President of Our Lady of Good Counsel
Being President (head of school) for Maryland’s largest Catholic school, Our Lady of Good Counsel, in Olney, Maryland, has taught Paul Barker a thing or two about the secrets to a happy school and meaningful educational experience for students, faculty, parents and heads of school.
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Why Your School Brand May Need a Refresh or Rebrand
If your brand feels stale and doesn’t reflect your school’s current image, it’s time for a brand refresh. It’s not always necessary to completely rebrand. Sometimes all you need to do is update or refresh to instill new life and excitement into your brand and your school’s image.
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2 Real Challenges Facing Independent Schools
I spend a great deal of time thinking about the future of our nation’s independent schools. Yes, it’s my job. At Kalix, I work with independent schools on market research, brand strategy development and digital marketing efforts.
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Read the latest from Kalix President Jonathan Oleisky.
