Blog
Why You Need to Create a Facebook Group for Your School
To stay in the Facebook game – and in people’s newsfeeds – schools and colleges need to invest their efforts and content into Facebook Groups. Because Facebook Groups offers an ideal forum to begin and sustain conversations with like-minded followers, Facebook’s algorithm rewards such interactions by showing Group chats in Group Members’ newsfeeds.
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Educational Leadership Lessons with Lila Lohr, Interim Head, Marin Country Day School
We kick off a regular series on independent school leadership with Lila Lohr, one of the most respected interim heads in the educational arena today. Her thoughts on leading, leaning in and listening are applicable across schools, colleges and universities.
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The Staying Power of Alumni Magazines
As an educational marketing business owner, longtime publishing executive, and most important, a reader, I am delighted that my mailbox is filled on a regular basis with alumni magazines from institutions I care about. (Four of the seven come three times a year.)
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How to Master Video on Facebook
Video stories on Facebook are overtaking news feed posts as the most common way people share content. If your school wants to master Facebook’s new algorithm – and crush it on the other platforms – you need to make video, particularly live video, a prominent feature...
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Lessons in Civility Learned at The Longest Table
Our country is suffering from a serious lack of civility. From elected officials to protestors, to even some of our own neighbors, America has become a rude society. And with just under 100 days until this November’s coming mid-term congressional elections, it’s going to get worse.
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Kalix Marketing Completes Brand Perception and Tuition Pricing Study for Phillips Exeter Academy
Kalix Marketing is pleased to have recently completed a market research engagement that focused on brand perception and a tuition pricing study for Phillips Exeter Academy, located in Exeter, New Hampshire.
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6 Social Media Trends for 2018 Schools Should Know
Independent school marketers no longer can depend on daily posts showcasing their school’s best hits to perform well on social media. Gone are the days of boosting an online story with a few dollars and expecting it to find your prospective families.
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How to Create an Ambassador Program for Your School
By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an authentic way that reaches a broader audience, cultivates relationships with prospect and elevates the conversation.
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Six Years of Service
Kalix Marketing is all about collective force for a greater good. Pooling the considerable experience of top-level marketing and creative experts for our educational clients’ marketing endeavors.
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Navigating the New Era of Facebook: Q&A with Gerri Baum, Kalix Marketing’s Digital and Social Lead
Facebook, the social media lifeblood of schools everywhere, is changing. Posting news to your page no longer cuts it – or reaches the prospects you need to reach. How can your school embrace Facebook’s changes to create a more engaging and authentic voice? Gerri Baum,...
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How to Harvest Your School’s “Low-Hanging” Marketing Fruit
Your school is on full throttle toward Commencement and the end-of-year hustle and bustle. Now, though, is the time to think strategically about your summer to-do list of marketing and admissions tasks, especially your “low-hanging” marketing fruit.
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Why Spring is the New Fall Admissions Season
Open houses and other admissions events aren’t just for fall anymore. What started as a trend a few years ago has become a spring ritual for many schools that offer rolling admissions. Spring is a great time to engage prospective families. In fact, our research...
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Read the latest from Kalix President Jonathan Oleisky.
