Blog
3 Valuable Tactics That Will Attract Gen Z to Your School’s Website
If your website layout is too cluttered or unorganized Gen Z students may not be interested. Learn how to prepare your website for the virtual world, so the content and presentation will improve your relationship with prospective students and their families now and in the future.
How to Engage Current Students in Your Summer Admissions Marketing
Who are you really targeting with your admissions marketing? Parents may have the final financial decision, but student engagement is critical. Ultimately, the student’s experience at your school will prove to be your school’s greatest selling point.
Pro Tips for Creating an Effective Relationship with your Graphic Designer
Your magazine designer does much more than create the look of your school’s magazine. The graphic designer is your strategic partner in communicating everything you need and want to share with your constituencies.
Making a Great Virtual First Impression with Prospective Students
Let’s face it, we’re living in a digital world now more than ever, but it doesn’t do most experiences justice. With traditional tours and class visits put on pause, prospective students and families may feel they are missing out on information or aren’t getting a...
New Strategies to Attract New Students Who are Virtually “Zoomed Out”
We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...
Expert Advice on Addressing the Pandemic in Your Alumni Magazine
Now, as schools navigate new instructional, enrollment and fiscal territory, magazine editors and communications managers are struggling with how best to address tough public health and social justice issues in print.
The State of the School Alumni Magazine
It’s been an unprecedented, challenging spring for institutional advancement offices and school communications. From spring’s pandemic “shut-down” semester and virtual admission events to the nation’s unrest in the wake of George Floyd’s death, schools have wrestled...
Growth Strategies for Independent Schools in the COVID-19 Era
Learning institutions and their boards are at the precipice of a revolution in the education business. The schools that not only embrace change but very quickly institutionalize change into the culture will have the highest probability of remaining relevant.
Leaders on Leading: A Conversation with Janice Crampton, Executive Director and CEO, AISAP
Enrollment management is one of the most critical areas for schools and school leaders. This month, we talk with Janice Crampton, Executive Director and CEO of the Association of Independent School Admission Professionals (AISAP) on the importance of enrollment management and how it affects what she calls the “thrive-ability” of a school in the context of mission, vision and finances.
Adapting Your School’s Digital Marketing to The New Normal
Using your school’s digital marketing to make an authentic connection online has never been more important as admissions offices showcase their schools to prospective students and families who cannot visit campus in person.
Eight Years of Kalix Business Reflections
Today, May 20, 2020, Kalix Marketing celebrates eight years of serving the national independent school community. It’s been a remarkable journey.
Secrets of Marketing to Millennial Parents
This spring and summer, enrollment managers need to get creative in how they are contacting and connecting with prospective students and families. From virtual tours and open houses to using the right digital tool (TikTok, anyone?) to influence student decision-makers, it’s not just a new normal for admissions offices. It’s a whole new world.
President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
