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6 Digital Advertising Marketing Mistakes You Might be Making

Practically anyone can delve into digital marketing with a boosted post here or a link there. But doing it successfully to engage your prospects and entice them to register for your admissions event or apply to your school takes a little more effort, strategy and planning.

Here are six common mistakes that schools make when marketing themselves online.

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7 Tips That Will Help Your School Master Instagram

When Instagram launched eight years ago this month, it was mostly for personal expression. Today, brands and organizations have joined the 800 million active monthly users to share who they are in a creative, authentic way.

With more than half of Instagram users on the site daily, it’s the perfect place for your school, college or university to be to grow your brand and inspire your audiences.

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Why You Need to Create a Facebook Group for Your School

To stay in the Facebook game – and in people’s newsfeeds – schools and colleges need to invest their efforts and content into Facebook Groups. Because Facebook Groups offers an ideal forum to begin and sustain conversations with like-minded followers, Facebook’s algorithm rewards such interactions by showing Group chats in Group Members’ newsfeeds.

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President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

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