You need the right data to develop a successful strategy.
A good marketing strategy begins with understanding your target audience. We dive into proven primary market research methodologies – qualitative and quantitative – to create a customized research plan for your unique audience and market.
How do we leverage Qualitative Research?
We use in-depth telephone one-on-one telephone interviews and focus groups to understand market perceptions, attitudes and beliefs about your school among prospective and current audiences.
We glean valuable insights into what both prospects and stakeholders think about your school and why.
We analyze the feedback to inform the development of the survey for the quantitative research phase.
How do we leverage Quantitative Research?
We use online and telephone surveys to collect data (large enough sample sizes to be reliable and predictable) about prospective audiences.
We identify key differences among different subsegments by demographics and other factors.
We can develop a full segmentation study to statistically break down the addressable target audiences into unique personas to help you leverage this in your marketing strategy.
We conduct international studies for boarding and day schools recruiting abroad.