The KALIX Story

In 2012, Jonathan Oleisky founded Kalix Marketing to provide independent day and boarding schools with exceptional strategic marketing services. Inspired by Sweden’s Kalix archipelago of nearly 800 islands, we harness our collective force of marketing expertise and decades in the educational space to create marketing plans and campaigns that are researched and designed just for your school.

Our Services

Market Research

We create a customized market research plan to gain deep insights into your unique target audience.

Strategic Marketing
Turning data into a flexible, achievable marketing plan is our sweet spot.
We help your school’s unique brand cut through the competition.
Digital Marketing
Our social media and digital marketing savvy leverage your school’s online presence for the results and engagement you need.
Content Development

We amplify your school’s authentic voice across digital and print with our editorial and creative know-how.

Giving Back

Like your school, we exist to make the world a better place. Each year, we donate a portion of our annual profits to the Baltimore Educational Scholarship Trust to support academically ambitious Black children with financial need through the admissions process at local independent schools.

Our Clients

AppleTree Institute for Education Innovation, Washington, DC
Baltimore Curriculum Project (City Springs Elementary/Middle School, Frederick Elementary School, Govans Elementary School, Hampstead Hill Academy, Pimlico Elementary/Middle School, and Wolfe Street Academy)
Beauvoir, The National Cathedral Elementary School, Washington, DC
The Boys’ Latin School, Baltimore, MD
Calvert Hall, Towson, MD
Connelly School of the Holy Child, Potomac, MD
The Country School, Easton, MD
The Cooper School, Charleston, SC
Countryside Montessori School, Northbrook, IL
ERB Learning, New York, NY
Eurekii, Timonium, MD
Folsom Preparatory School, Folsom, CA
Friends School, Baltimore, MD
Fuqua School, Farmville, VA
Garrison Forest School, Owings Mills, MD
Green Hedges, Vienna, VA
Harrisburg Academy, Harrisburg, PA
Harford Day School, Bel Air, MD
Illinois Mathematics and Science Academy, Aurora, IL
Kirby School, Santa Cruz, CA
Lancaster Country Day School, Lancaster, PA

Lowell School, Washington, DC
Maryland International School, Hanover, MD
Madeira, McLain, VA
Mid-Peninsula High School, Menlo Park, CA
North Park Elementary School, Chicago, IL
Notre Dame Preparatory School, Towson, MD
Our Lady of Good Counsel High School, Olney, MD
Phillips Exeter Academy, Exeter, NH
Presentation High School, San Jose, CA
Primary Day School, Bethesda, MD
Shu Ren International School, Berkeley, CA
Saint Francis High School, Mountain View, CA
St. James Academy, Sparks, MD
St. Paul’s School, Lutherville, MD
St. Pius X High School, Houston, TX
St. Sebastian’s School, Needham, MA
Wakefield School, Plains, VA
Westridge School, Los Angeles, CA
The Calverton School, Huntingtown, MD
The Education Group, Greensboro, NC
The Gunston School, Centerville, MD
The John Carroll School, Bel Air, MD
The Woods Academy, Bethesda, MD
Wye River Upper School, Centerville, MD
York School, Monterey, CA

Our Team

Jonathan Oleisky

Jonathan Oleisky


Donna Balinkie

Marketing Strategy Lead

Gerri Baum

Digital and Social Lead
Sarah Achenbach

Sarah Achenbach

Communications Lead

Wayne Jacobs

Research Lead