Resources | School Marketing Expertise through Blogs, Videos, eBooks and Case Studies | Kalix Marketing Group

We’re deep-subject matter experts about marketing FOR SCHOOLS AND EDUCATIONAL ORGANIZATIONS.

Check out our library of resources to help you tackle your biggest marketing challenges.

President’s Notes

Read the latest post from Kalix President Jonathan Oleisky.

Kalix Celebrates 10 Years

Celebrating Kalix Marketing’s 10th anniversary was a milestone that I never really thought about back in 2012. When we first set out to build an

Read My Recent Post

Blog Posts

Sarah Achenbach, Gerri Baum & Jeffrey Freedman
| January 26, 2023

12 Effective SEO Tips for Your School’s Blog

Blog, Digital Marketing, Website

Sarah Achenbach & Gerri Baum
| January 19, 2023

Why Your School Needs to Blog

Blog, Blogging, Digital Marketing, Website

Donna Balinkie, Kalix Marketing Strategy Lead
| November 29, 2022

Why Market Research is a Must for Strategic Planning

Market Research, Strategic Marketing, Strategic Planning

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Leadership Insight Videos

Jonathan Oleisky, Kalix President, talks to independent school leaders about school finances, leadership, admissions, marketing and more.

Q&A With Independent School Expert David Hanson

Admissions, Finance, Independent Schools, Leading Voices

Q&A With Independent School Expert Janice Crampton

Admissions, Admissions Marketing, Leading Voices

Q&A With Independent School Expert Peter O’Neill

Leading Voices, Professional Development

Ebooks

Our eBooks are mini-conference sessions to delve into important topics and top-of-mind marketing issues.

Digital and Social Marketing Musts

Discover best-practice tips and techniques you didn’t know you need to craft winning digital and social media marketing campaigns for your school.

Just My Type: Creating a Great School Magazine

Learn how to create a compelling school magazine, start to finish, that keeps your audiences turning pages.

Reimagining Admissions

Create your best strategy for in-person and virtual admissions, now and well beyond the pandemic.

Creating an Effective, Engaging Virtual Admissions Program

Our free guide helps you master today's virtual admissions world.

Case Studies

We helped Exeter research tuition strategies.

We helped Beauvoir refresh its historic brand.

We helped Presentation with market research, rebranding and digital marketing.