Resources

We’re deep-subject matter experts about marketing FOR SCHOOLS AND EDUCATIONAL ORGANIZATIONS.

Check out our library of resources to help you tackle your biggest marketing challenges.

President’s Notes

Read the latest post from Kalix President Jonathan Oleisky.

Don’t Hit Pause: Why Marketing and Communications Needs to Stay a Priority

With today’s economy in flux, independent schools must be incredibly strategic with their marketing and communications strategies. This means being equally strategic and nimble with

Read My Recent Post

Blog Posts

Jonathan Oleisky, President, Kalix Marketing Group
| April 16, 2025

Don’t Hit Pause: Why Marketing and Communications Needs to Stay a Priority

Communications, Digital Marketing, Enrollment Marketing, Marketing Strategy, Strategic Marketing

Gerri Baum, Digital & Social Lead, Kalix Marketing Group
| March 19, 2025

7 Strategic Steps to Master YouTube for Your Independent School’s Marketing

Admissions Marketing, Digital Marketing, Engagement, Enrollment Marketing, Independent Schools, Media, Strategic Marketing, Video Engagement, YouTube

Kathie Wachs, Admissions & Enrollment Management Consultant, Kalix Marketing Group
| February 18, 2025

Retention Realities for Independent Schools: Strategies for Building a Comprehensive Plan (Part 2 of 2)

Enrollment Strategy, Independent Schools, Strategy

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Leadership Insight Videos

Jonathan Oleisky, Kalix President, talks to independent school leaders about school finances, leadership, admissions, marketing and more.

Ebooks

Our eBooks are mini-conference sessions to delve into important topics and top-of-mind marketing issues.

Marketing Research: A Strategic Guide for Independent Schools

Everything you need to know about a market research study--what it is, why it's essential for your school and how to conduct one--is in our latest e-book.