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Why You Need to Create a Facebook Group for Your School

Why You Need to Create a Facebook Group for Your School

Sep 17, 2018 | Blog, Digital Marketing, Engagement, Facebook, Social Media, Uncategorized

This year, Facebook upped the ante, making it a challenge for brands to reach their followers, and be seen in newsfeeds with organic content. The updated algorithm now focuses on “meaningful interactions” from friends and family over a brand’s Page. To stay in the...
How to Create an Ambassador Program for Your School

How to Create an Ambassador Program for Your School

Jun 22, 2018 | Admissions Marketing, Blog, Branding, Engagement, Marketing, Marketing Strategy, Social Media

If your current social media efforts aren’t quite making the grade for your school, then it’s time to rally the troops! By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an...
Leadership Lessons from Master Leaders

Leadership Lessons from Master Leaders

Feb 9, 2018 | Blog, Engagement, Independent Schools

I recently had the privilege to sit with two Interim Heads of School from different schools on the same day. Each of these women has provided decades of strong and inspiring independent school leadership and could teach a master class on leadership. Each of these...
The Printed Word Is Alive and Well on College Campuses

The Printed Word Is Alive and Well on College Campuses

May 18, 2017 | Engagement, Marketing, Uncategorized

by Jonathan Oleisky Has our digital-centric, social media-focused world effectively erased the printed word? I would argue that it has changed the way in which messages are delivered, but it has not succeeded in the total eradication of print. For proof, visit any...
Mom Knows Best: Sage Marketing Advice from Mothers

Mom Knows Best: Sage Marketing Advice from Mothers

May 11, 2017 | Admissions Marketing, Branding, Engagement, Marketing Strategy

by Sarah Achenbach – Image: Mikey G Ottawa/Flickr Your mom probably doled out a lot of advice. If she’s anything like my mom, she still does. But did you know that her sage wisdom can apply to marketing your school or college? Here’s how you can channel all...
The Kalix Approach to Independent School Marketing

The Kalix Approach to Independent School Marketing

Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media

Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...
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President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

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Recent Posts

  • Leaders on Leading: John Melton, Head of School, Fuqua School
  • 6 Reasons to use Market Research for your School
  • How to Create Video that Gets Your School Noticed
  • 3 TOP 2019 Social Media Trends That Schools Must Heed
  • Leaders on Leading: Jenny Rao, Head of School, Emma Willard School
  • 3 Secrets to Great Marketing Copy
  • Marketing Gifts from Holiday Flicks
  • Leaders on Leading: John Lewis, Head of School, Gunston School
  • Branding 101: Best Practices You Need to Know

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Kalix Marketing

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Baltimore, MD 21211
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Recent Posts

  • Leaders on Leading: John Melton, Head of School, Fuqua School February 13, 2019
  • 6 Reasons to use Market Research for your School February 6, 2019
  • How to Create Video that Gets Your School Noticed January 30, 2019
  • 3 TOP 2019 Social Media Trends That Schools Must Heed January 24, 2019
  • Leaders on Leading: Jenny Rao, Head of School, Emma Willard School January 16, 2019
  • 3 Secrets to Great Marketing Copy December 20, 2018
  • Marketing Gifts from Holiday Flicks December 12, 2018
  • Leaders on Leading: John Lewis, Head of School, Gunston School December 5, 2018
  • Branding 101: Best Practices You Need to Know November 28, 2018

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