Using Net Promoter Score as Part of Your School’s Marketing Strategy
For over a decade, organizations, especially global Fortune 500 companies, have used the Net Promoter Score (NPS) system as an important customer satisfaction tool and to test the strength of their brand. The education market including independent schools have also...Useful Tips for Tweaking Your Virtual Tour
Schools across the country are rethinking their virtual admissions programs and virtual tours as our country continues to face a growing threat from COVID-19 this winter. If you had reduced numbers of visitors on your campus earlier in the fall, perhaps you are now...
Secrets of Marketing to Millennial Parents
This spring and summer, enrollment managers need to get creative in how they are contacting and connecting with prospective students and families. From virtual tours and open houses to using the right digital tool (TikTok, anyone?) to influence student...
Secrets to Tweeting by Twitter Legend Zach Seidel, Director of Digital Media, University of Maryland, Baltimore County
The burn is one of social media’s less-appealing qualities. Zach Seidel felt it on March 16, 2018 in the first round of the 2018 N.C.A.A. basketball tournament. A few minutes into the game with #16-ranked Retrievers from the University of Maryland, Baltimore County...
First-Rate Advice from a First-Rate Independent School Expert
This month, we speak with Brendan Schneider, national thought-leader for all things marketing for independent schools through his online blog, SchneiderB Media, and as the director of advancement at Sewickley Academy, a preschool-12th coed day school in Pittsburgh....President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
