6 Reasons to use Market Research for your School
Do you use market research to inform your enrollment marketing strategy? If not, you should be. Without market research – data-driven, quantitative and qualitative research on what your market is saying and thinking about your school or college – your marketing...
Marketing Gifts from Holiday Flicks
Would you believe that those classic holiday flicks stored on your DVR are filled with lots of marketing advice and strategy for independent schools? Grab some cocoa, que up the films and get ready for the ideas to flow! Buddy the Elf knows Santa and how to market. In...
Rethinking Your Admissions Open House – Part 2: It’s in the marketing!
Your open house marketing plan is as important as the event itself. Today, prospective families have plenty of ways to learn about your school. Use them all to promote your open house. In a previous post, we tackled the admissions open house itself to strategically...
How to Create an Ambassador Program for Your School
If your current social media efforts aren’t quite making the grade for your school, then it’s time to rally the troops! By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an...
How Strategically Agile Are You?
What Independent Schools Can Learn from Business Strategic planning. Strategic marketing. Strategic brand positioning. These are all critical to any independent school’s success. But does your school have strategic agility? Last month, Jonathan Oleisky, President and...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
