Rethinking Your Admissions Open House – Part 2: It’s in the marketing!
Your open house marketing plan is as important as the event itself. Today, prospective families have plenty of ways to learn about your school. Use them all to promote your open house. In a previous post, we tackled the admissions open house itself to strategically...
How to Create an Ambassador Program for Your School
If your current social media efforts aren’t quite making the grade for your school, then it’s time to rally the troops! By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an...
How Strategically Agile Are You?
What Independent Schools Can Learn from Business Strategic planning. Strategic marketing. Strategic brand positioning. These are all critical to any independent school’s success. But does your school have strategic agility? Last month, Jonathan Oleisky, President and...
Summer Marketing Series #1: What is Your Word of Mouth Campaign Saying?
by Jonathan Oleisky This week we kick off a summer-long, weekly series to explore effective ways you can bolster your marketing, branding and enrollment efforts come September. We will tackle a topic each week and offer easy – it’s summer vacation, after all – tips...
Mom Knows Best: Sage Marketing Advice from Mothers
by Sarah Achenbach – Image: Mikey G Ottawa/Flickr Your mom probably doled out a lot of advice. If she’s anything like my mom, she still does. But did you know that her sage wisdom can apply to marketing your school or college? Here’s how you can channel all...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
