First-Rate Advice from a First-Rate Independent School Expert
To celebrate back-to-school season, Kalix is kicking off a new monthly series of conversations with independent school communications, marketing and admissions leaders. These in-the-trenches experts live and breathe the evolving, exciting world of enrollment marketing...
How to Create an Effective Alumni and Student Fundraising/Engagement Campaign
Today is BowdoinOne Day, Bowdoin College’s annual fundraising event. As the parent of a Bowdoin junior, I had the opportunity to learn firsthand just how strategic Bowdoin’s campaign is – and how it’s transformed the traditional annual fund campaign into a community...
6 Reasons to use Market Research for your School
Do you use market research to inform your enrollment marketing strategy? If not, you should be. Without market research – data-driven, quantitative and qualitative research on what your market is saying and thinking about your school or college – your marketing...
Marketing Gifts from Holiday Flicks
Would you believe that those classic holiday flicks stored on your DVR are filled with lots of marketing advice and strategy for independent schools? Grab some cocoa, que up the films and get ready for the ideas to flow! Buddy the Elf knows Santa and how to market. In...
Rethinking Your Admissions Open House – Part 2: It’s in the marketing!
Your open house marketing plan is as important as the event itself. Today, prospective families have plenty of ways to learn about your school. Use them all to promote your open house. In a previous post, we tackled the admissions open house itself to strategically...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
