Secrets of Marketing to Millennial Parents
This spring and summer, enrollment managers need to get creative in how they are contacting and connecting with prospective students and families. From virtual tours and open houses to using the right digital tool (TikTok, anyone?) to influence student...
Secrets to Tweeting by Twitter Legend Zach Seidel, Director of Digital Media, University of Maryland, Baltimore County
The burn is one of social media’s less-appealing qualities. Zach Seidel felt it on March 16, 2018 in the first round of the 2018 N.C.A.A. basketball tournament. A few minutes into the game with #16-ranked Retrievers from the University of Maryland, Baltimore County...
First-Rate Advice from a First-Rate Independent School Expert
This month, we speak with Brendan Schneider, national thought-leader for all things marketing for independent schools through his online blog, SchneiderB Media, and as the director of advancement at Sewickley Academy, a preschool-12th coed day school in Pittsburgh....
Why Your School’s Marketing Strategy May Miss the Mark
It’s back to school time, and many forward-thinking, well-run independent schools are implementing highly coordinated, strategically directed admissions engagement and marketing strategies to target prospective families and students. Budgets have been set. Digital...
First-Rate Advice from a First-Rate Independent School Expert
To celebrate back-to-school season, Kalix is kicking off a new monthly series of conversations with independent school communications, marketing and admissions leaders. These in-the-trenches experts live and breathe the evolving, exciting world of enrollment marketing...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
