Secrets to Tweeting by Twitter Legend Zach Seidel, Director of Digital Media, University of Maryland, Baltimore County
The burn is one of social media’s less-appealing qualities. Zach Seidel felt it on March 16, 2018 in the first round of the 2018 N.C.A.A. basketball tournament. A few minutes into the game with #16-ranked Retrievers from the University of Maryland, Baltimore County...
First-Rate Advice from a First-Rate Independent School Expert
This month, we speak with Brendan Schneider, national thought-leader for all things marketing for independent schools through his online blog, SchneiderB Media, and as the director of advancement at Sewickley Academy, a preschool-12th coed day school in Pittsburgh....
Why Your School’s Marketing Strategy May Miss the Mark
It’s back to school time, and many forward-thinking, well-run independent schools are implementing highly coordinated, strategically directed admissions engagement and marketing strategies to target prospective families and students. Budgets have been set. Digital...
First-Rate Advice from a First-Rate Independent School Expert
To celebrate back-to-school season, Kalix is kicking off a new monthly series of conversations with independent school communications, marketing and admissions leaders. These in-the-trenches experts live and breathe the evolving, exciting world of enrollment marketing...
How to Create an Effective Alumni and Student Fundraising/Engagement Campaign
Today is BowdoinOne Day, Bowdoin College’s annual fundraising event. As the parent of a Bowdoin junior, I had the opportunity to learn firsthand just how strategic Bowdoin’s campaign is – and how it’s transformed the traditional annual fund campaign into a community...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
