Market Research
Positioning/Messaging
Branding
Copy Writing
Design
Digital Marketing
Content Strategy and Development
Overview
PRES needed a better understanding of its perception in the local market and wanted to refine its positioning and messaging and refresh its brand. Kalix conducted market research, re-positioned the brand, designed a new logo and tagline, created new admissions materials, designed and implemented a digital marketing engagement campaign and wrote a 10-part blog series.