Does your Independent School have an Effective Admissions Engagement Strategy?
With the onset of spring, forward thinking independent schools are taking a hard look at just how effective their admissions engagement strategies have been this past year. Having recently returned from the NAIS (National Association of Independent Schools) annual...
The College Admissions Process: A Parent’s Perspective
By Jonathan Oleisky Last week I went back to college, four of them to be exact. Our youngest daughter started her college search and I had the pleasure of putting on my “prospective parent” hat. Over the course of three days we visited four very different colleges in...
Catch 22: Marketing Challenges Facing Independent Schools Today
By Ruth Eve Many independent schools today are finding themselves in a “catch 22” situation. Student enrollment numbers are declining for some schools, thus tuition revenues are falling and marketing efforts are non-existent or so constrained by budget cuts they might...
The Kalix Approach to Independent School Marketing
Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
