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The Kalix Approach to Independent School Marketing

The Kalix Approach to Independent School Marketing

Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media

Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...
Independent School Marketing: The Value of Market Research

Independent School Marketing: The Value of Market Research

Sep 19, 2013 | Admissions Marketing, Focus Groups, Independent Schools, Market Research, Marketing

In today’s highly competitive educational market place, Independent School’s have to do a better job of articulating their value proposition to prospective families and students. Those charged with creating a unique message need to use market research to help craft a...
Independent School Marketing: Building a Strong Foundation

Independent School Marketing: Building a Strong Foundation

Sep 10, 2013 | Admissions Marketing, Branding, Independent Schools

We are fortunate in the Mid-Atlantic to have an abundance of outstanding independent schools that focus on educating today’s students to become vibrant participants in a 21st century economy. In today’s highly competitive educational marketplace, families and students...

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President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

Blog Categories

Recent Posts

  • Creating Great Virtual Tours
  • Q&A With Independent School Expert Holly Elkins
  • Managing Yield Events During a Pandemic
  • 5 Digital & Social Media Trends to Pay Attention to in 2021
  • Using Net Promoter Score as Part of Your School’s Marketing Strategy
  • Q&A With Neil Mufson
  • Why Branding Your School Matters to Gen Z
  • Shedding A Tear for Our Democracy
  • How to Create Experiential Microsites for Virtual Admission Events

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Kalix Marketing

3600 Clipper Mill Road, Suite 300
Baltimore, MD 21211
(410) 662-5925

Recent Posts

  • Creating Great Virtual Tours April 13, 2021
  • Q&A With Independent School Expert Holly Elkins March 22, 2021
  • Managing Yield Events During a Pandemic February 18, 2021
  • 5 Digital & Social Media Trends to Pay Attention to in 2021 February 10, 2021
  • Using Net Promoter Score as Part of Your School’s Marketing Strategy February 5, 2021
  • Q&A With Neil Mufson January 8, 2021
  • Why Branding Your School Matters to Gen Z January 8, 2021
  • Shedding A Tear for Our Democracy January 7, 2021
  • How to Create Experiential Microsites for Virtual Admission Events December 3, 2020

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