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The Kalix Approach to Independent School Marketing

The Kalix Approach to Independent School Marketing

Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media

Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...
Independent School Marketing: The Value of Market Research

Independent School Marketing: The Value of Market Research

Sep 19, 2013 | Admissions Marketing, Focus Groups, Independent Schools, Market Research, Marketing

In today’s highly competitive educational market place, Independent School’s have to do a better job of articulating their value proposition to prospective families and students. Those charged with creating a unique message need to use market research to help craft a...
Independent School Marketing: Building a Strong Foundation

Independent School Marketing: Building a Strong Foundation

Sep 10, 2013 | Admissions Marketing, Branding, Independent Schools

We are fortunate in the Mid-Atlantic to have an abundance of outstanding independent schools that focus on educating today’s students to become vibrant participants in a 21st century economy. In today’s highly competitive educational marketplace, families and students...

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President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

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Recent Posts

  • How to Create an Ambassador Program for Your School
  • Six Years of Service
  • Navigating the New Era of Facebook: Q&A with Gerri Baum, Kalix Marketing’s Digital and Social Lead
  • How to Harvest Your School’s “Low-Hanging” Marketing Fruit
  • Why Spring is the New Fall Admissions Season
  • The Power of Failure

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Kalix Marketing

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Recent Posts

  • How to Create an Ambassador Program for Your School June 22, 2018
  • Six Years of Service May 23, 2018
  • Navigating the New Era of Facebook: Q&A with Gerri Baum, Kalix Marketing’s Digital and Social Lead May 15, 2018
  • How to Harvest Your School’s “Low-Hanging” Marketing Fruit May 9, 2018
  • Why Spring is the New Fall Admissions Season April 19, 2018
  • The Power of Failure April 12, 2018
  • How to Engage the Ghosts on Your Website April 4, 2018
  • How to Hire Non-Profit Marketing Experts from the For-Profit World March 6, 2018

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