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The Kalix Approach to Independent School Marketing

The Kalix Approach to Independent School Marketing

Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media

Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...
Independent School Marketing: The Value of Market Research

Independent School Marketing: The Value of Market Research

Sep 19, 2013 | Admissions Marketing, Focus Groups, Independent Schools, Market Research, Marketing

In today’s highly competitive educational market place, Independent School’s have to do a better job of articulating their value proposition to prospective families and students. Those charged with creating a unique message need to use market research to help craft a...
Independent School Marketing: Building a Strong Foundation

Independent School Marketing: Building a Strong Foundation

Sep 10, 2013 | Admissions Marketing, Branding, Independent Schools

We are fortunate in the Mid-Atlantic to have an abundance of outstanding independent schools that focus on educating today’s students to become vibrant participants in a 21st century economy. In today’s highly competitive educational marketplace, families and students...

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President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

Blog Categories

Recent Posts

  • Making a Great Virtual First Impression with Prospective Students
  • New Strategies to Attract New Students Who are Virtually “Zoomed Out”
  • Expert Advice on Addressing the Pandemic in Your Alumni Magazine
  • The State of the School Alumni Magazine
  • Growth Strategies for Independent Schools in the COVID-19 Era
  • Leaders on Leading: A Conversation with Janice Crampton, Executive Director and CEO, AISAP
  • Adapting Your School’s Digital Marketing to The New Normal
  • Eight Years of Kalix Business Reflections
  • Secrets of Marketing to Millennial Parents

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Kalix Marketing

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Baltimore, MD 21211
(410) 662-5925

Recent Posts

  • Making a Great Virtual First Impression with Prospective Students July 1, 2020
  • New Strategies to Attract New Students Who are Virtually “Zoomed Out” June 25, 2020
  • Expert Advice on Addressing the Pandemic in Your Alumni Magazine June 17, 2020
  • The State of the School Alumni Magazine June 15, 2020
  • Growth Strategies for Independent Schools in the COVID-19 Era June 10, 2020
  • Leaders on Leading: A Conversation with Janice Crampton, Executive Director and CEO, AISAP June 9, 2020
  • Adapting Your School’s Digital Marketing to The New Normal May 28, 2020
  • Eight Years of Kalix Business Reflections May 20, 2020
  • Secrets of Marketing to Millennial Parents May 19, 2020

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