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The Kalix Approach to Independent School Marketing

The Kalix Approach to Independent School Marketing

Sep 24, 2013 | Admissions Marketing, Branding, Engagement, Focus Groups, Independent Schools, Market Research, Marketing, Marketing Strategy, Media, Public Relations, Social Media

Each school we work with has a unique set of needs, but the foundation to create a successful and measurable integrated admissions marketing plan must evolve through seven basic steps. Phase One: Research, Analysis & Marketing Strategy/Plan Before you can...
Independent School Marketing: The Value of Market Research

Independent School Marketing: The Value of Market Research

Sep 19, 2013 | Admissions Marketing, Focus Groups, Independent Schools, Market Research, Marketing

In today’s highly competitive educational market place, Independent School’s have to do a better job of articulating their value proposition to prospective families and students. Those charged with creating a unique message need to use market research to help craft a...
Independent School Marketing: Building a Strong Foundation

Independent School Marketing: Building a Strong Foundation

Sep 10, 2013 | Admissions Marketing, Branding, Independent Schools

We are fortunate in the Mid-Atlantic to have an abundance of outstanding independent schools that focus on educating today’s students to become vibrant participants in a 21st century economy. In today’s highly competitive educational marketplace, families and students...

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President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

Blog Categories

Recent Posts

  • School Health and Boards’ New Responsibilities
  • Expert Advice from a Podcasting Expert
  • Standard Benchmarks for Facebook Advertising by Industry
  • How to Manage Expectations for a Great Admissions Event
  • Assessing the Health of Your School: Three Intersecting Lenses and KPHIs
  • Secrets to Tweeting by Twitter Legend Zach Seidel, Director of Digital Media, University of Maryland, Baltimore County
  • How to Cure Your Obsession with Facebook Advertising’s “Boost Post”
  • Navigating Admissions’ New Normal
  • First-Rate Advice from a First-Rate Independent School Expert

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Kalix Marketing

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Baltimore, MD 21211
(410) 662-5925

Recent Posts

  • School Health and Boards’ New Responsibilities November 19, 2019
  • Expert Advice from a Podcasting Expert November 13, 2019
  • Standard Benchmarks for Facebook Advertising by Industry November 11, 2019
  • How to Manage Expectations for a Great Admissions Event November 7, 2019
  • Assessing the Health of Your School: Three Intersecting Lenses and KPHIs October 25, 2019
  • Secrets to Tweeting by Twitter Legend Zach Seidel, Director of Digital Media, University of Maryland, Baltimore County October 16, 2019
  • How to Cure Your Obsession with Facebook Advertising’s “Boost Post” September 26, 2019
  • Navigating Admissions’ New Normal September 18, 2019
  • First-Rate Advice from a First-Rate Independent School Expert September 11, 2019

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