Making Sense of the College Admissions Scandal
All across the country, high school seniors are beginning to hear from college admissions offices. Did they get into their first choice? What type of financial aid did they receive? How many schools admitted them? These are the questions students, parents and high...
2 Real Challenges Facing Independent Schools
I spend a great deal of time thinking about the future of our nation’s independent schools. Yes, it’s my job. At Kalix, I work with independent schools on market research, brand strategy development and digital marketing efforts. But it’s also my passion. I know...
Does Your School Face These 3 Challenges?
This week, independent school educators and leaders from around the country will gather in Long Beach, California for the NAIS (National Association of Independent Schools) Annual Conference. The theme, “Reimagining Independent Schools, Tearing Down Walls, Building...
5 Top Ways to Market to and Attract Gen Z
Know your audience. Sage advice for every college admissions marketing professional, but there’s a lot to know when marketing to Generation Z (those born after 1995 and before 2011). Though this group is just hitting the workforce, in two years, Gen Z is expected to...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
