To celebrate back-to-school season, Kalix is kicking off a new monthly series of conversations with independent school communications, marketing and admissions leaders. These in-the-trenches experts live and breathe the evolving, exciting world of enrollment marketing...
It’s fall admission season – marking your independent school's launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a good...
Part of my summer experience has been an enlightening few days at “admissions camp” for independent schools. In mid-July, I presented at and attended the Association of Independent School Admission Professionals (AISAP) Annual Institute in Colorado Springs, Colorado.
No doubt your summer alumni magazine mailing list includes alumni, current and past parents, donors, trustees and faculty. But if your prospects aren’t on the list, you’re missing out on an exceptional marketing opportunity.
This is the month when school administrators exhale (for just a minute) after a busy year. June marks the completion of Charlotte Riggs’ first year as a head of school and with St. James Academy, an Episcopal PreK-8 school in Monkton, Md.
The school year is ending, but before you roll into summer planning, take time to evaluate how effective this year’s digital marketing efforts were with an audit. It’s the critical step to reaching your marketing and enrollment goals and essential for planning what to do and where to focus your efforts next year.
Kalix Marketing recently added Saint Francis High School, a Holy Cross high school in Silicon Valley, and Illinois Mathematical and Science Academy (IMSA), a three-year residential public high school in Aurora, Illinois, to its growing list of national educational clients.
For nearly three decades, Dr. Autumn Adkins Graves has focused on leadership development, particularly for young women. As Head of Girls Preparatory School in Chattanooga, Tennessee, she relies on her listening skills to guide GPS and its mission and to foster the next generation of female leaders.
Students and parents increasingly live on Instagram. If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects.
Today is BowdoinOne Day, Bowdoin College’s annual fundraising event. As the parent of a Bowdoin junior, I had the opportunity to learn firsthand just how strategic Bowdoin’s campaign is – and how it’s transformed the traditional annual fund campaign into a community engagement event.
It’s never easy to keep up with the ever-changing world of social media marketing. To keep up with the latest trends and best practices, I I recently joined the largest annual gathering of social media professionals from around the globe at Social Media Marketing World 2019 (SMMW19) held in sunny San Diego, California in March.
The recent college admissions scandal is casting a long shadow over what is a celebratory time. Clearly, some parents have no moral compass when it comes to gaming the college admission system.