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Using Data to Market to Millennials during COVID-19 and Beyond

Using Data to Market to Millennials during COVID-19 and Beyond

Earlier this spring, before the pandemic, Kalix Marketing began publishing the results of its first-ever, proprietary study on millennial parents and the impact of this important generation on independent schools. Titled, Demystifying The Millennial Parent For Independent Schools, the Kalix Marketing Millennial Parent Market Research Study surveyed more than 1,000 millennial parents.

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Expert Advice on Creating Content for Alumni Magazines: Sean Ramsden, Editor, The Lawrentian, The Lawrenceville School

Expert Advice on Creating Content for Alumni Magazines: Sean Ramsden, Editor, The Lawrentian, The Lawrenceville School

Your school’s alumni magazine is one of the most important communications your constituency receives, yet, for most schools, publishing the magazine often gets pushed to the back burner, issue after issue.

We spoke with Sean Ramsden, editor of The Lawrentian, The Lawrenceville School’s award-winning, 80-page, quarterly alumni magazine, about creating engaging content, writing for today’s reader and why print is far from dead.

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Expert Advice on Alumni Magazines with Michele Tjin, Marketing/Communications Editor, Saint Francis High School

Expert Advice on Alumni Magazines with Michele Tjin, Marketing/Communications Editor, Saint Francis High School

Last fall, Kalix Marketing partnered with Saint Francis High School (SFHS) in Mountain View, Ca. to write and design the SFHS twice-yearly alumni magazine Progress and its annual donor report. This month, we chat with Michele Tjin, Marketing/Communications Editor, Saint Francis High School about why SFHS revamped its magazine process and what she learned.

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School Health and Boards’ New Responsibilities

School Health and Boards’ New Responsibilities

In my last blog post, I noted with sadness that many independent schools and small colleges are facing unprecedented challenges in 2019, forcing some institutions to face the prospect of mergers or even closure.  Senior leaders, including board members, must start to think about – and actively discuss – these possibilities, even for those institutions that may consider themselves to be financially healthy.

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President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

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