As the national discussion surrounding the Black Lives Matter movement has increased exponentially since the murder of George Floyd in Minnesota this past May, and most recently the shooting of Jacob Blake in Wisconsin, many independent schools have found themselves engaged in uncomfortable conversations.
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too.
If your website layout is too cluttered or unorganized Gen Z students may not be interested. Learn how to prepare your website for the virtual world, so the content and presentation will improve your relationship with prospective students and their families now and in the future.
Who are you really targeting with your admissions marketing? Parents may have the final financial decision, but student engagement is critical. Ultimately, the student’s experience at your school will prove to be your school’s greatest selling point.
Your magazine designer does much more than create the look of your school’s magazine. The graphic designer is your strategic partner in communicating everything you need and want to share with your constituencies.
Let’s face it, we’re living in a digital world now more than ever, but it doesn’t do most experiences justice. With traditional tours and class visits put on pause, prospective students and families may feel they are missing out on information or aren’t getting a...
We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...
Now, as schools navigate new instructional, enrollment and fiscal territory, magazine editors and communications managers are struggling with how best to address tough public health and social justice issues in print.
It’s been an unprecedented, challenging spring for institutional advancement offices and school communications. From spring’s pandemic “shut-down” semester and virtual admission events to the nation’s unrest in the wake of George Floyd’s death, schools have wrestled...
Learning institutions and their boards are at the precipice of a revolution in the education business. The schools that not only embrace change but very quickly institutionalize change into the culture will have the highest probability of remaining relevant.
Enrollment management is one of the most critical areas for schools and school leaders. This month, we talk with Janice Crampton, Executive Director and CEO of the Association of Independent School Admission Professionals (AISAP) on the importance of enrollment management and how it affects what she calls the “thrive-ability” of a school in the context of mission, vision and finances.
Using your school’s digital marketing to make an authentic connection online has never been more important as admissions offices showcase their schools to prospective students and families who cannot visit campus in person.