Blog
Using Data to Market to Millennials during COVID-19 and Beyond
Earlier this spring, before the pandemic, Kalix Marketing began publishing the results of its first-ever, proprietary study on millennial parents and the impact of this important generation on independent schools. Titled, Demystifying The Millennial Parent For Independent Schools, the Kalix Marketing Millennial Parent Market Research Study surveyed more than 1,000 millennial parents.
Pro Tips for Virtual Admission Tours and Events
The COVID-19 crisis has necessitated that independent schools pivot to engage admitted and prospective families. This means that virtual admission tours, events and personal connections are an essential part of your school’s strategy.
COVID-19: Admission Advice During Uncertainty
Every school in the U.S. – independent, parochial and public – is facing unprecedented challenges in the days, weeks, and months ahead. Of course, the safety of each of our school communities is paramount as we work together, as a nation, to stem the spread of the coronavirus.
Planning in Crises: Board and Management’s Duties for Independent Schools
We are experiencing one of the most challenging times for the educational industry given the current pandemic related to the COVID-19 outbreak. With schools closing and travel programs being rescheduled or canceled, the impact of this crisis will likely be felt for months or years to come for some independent schools.
Expert Advice on Creating Content for Alumni Magazines: Sean Ramsden, Editor, The Lawrentian, The Lawrenceville School
Your school’s alumni magazine is one of the most important communications your constituency receives, yet, for most schools, publishing the magazine often gets pushed to the back burner, issue after issue.
We spoke with Sean Ramsden, editor of The Lawrentian, The Lawrenceville School’s award-winning, 80-page, quarterly alumni magazine, about creating engaging content, writing for today’s reader and why print is far from dead.
Leaders on Leading: A Conversation with William “Billy” Yerman, Independent School Board Member
Nurturing and maintaining an effective and forward-thinking, mission-focused relationship with your Board – and ensuring that board synergy is healthy and productive – are among the most important responsibilities of a school’s top leadership.
Top Tips From School Leaders for a More Productive 2020
We asked a few independent school leaders about their work resolution for 2020 to be more productive and strategic in moving their school forward. (Sorry, but we can’t help you get to the gym.)
A New Era of Financial Stress for Schools and Colleges
In my last blog, I discussed the range of new duties and responsibilities for governing boards of colleges and independent schools in this new economic era for all sectors of the education industry.
Top Tips for a More Effective Re-Enrollment Process
In many schools, re-enrollment letters and contracts will soon be distributed to current families. Families re-enrolling in your school should receive the same attention as prospective families.
Practicing Servant Leadership in a Boarding School Community
In the summer of 1992 as a 25-year-old newlywed, I moved into my wife’s one-bedroom faculty apartment in a dorm. If you had told me than, that I would spend over 25-plus years living on campus, I would never have believed you. The thought seemed impossible.
Expert Advice on Alumni Magazines with Michele Tjin, Marketing/Communications Editor, Saint Francis High School
Last fall, Kalix Marketing partnered with Saint Francis High School (SFHS) in Mountain View, Ca. to write and design the SFHS twice-yearly alumni magazine Progress and its annual donor report. This month, we chat with Michele Tjin, Marketing/Communications Editor, Saint Francis High School about why SFHS revamped its magazine process and what she learned.
School Health and Boards’ New Responsibilities
In my last blog post, I noted with sadness that many independent schools and small colleges are facing unprecedented challenges in 2019, forcing some institutions to face the prospect of mergers or even closure. Senior leaders, including board members, must start to think about – and actively discuss – these possibilities, even for those institutions that may consider themselves to be financially healthy.
President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
