Blog
Leaders on Leading: A Conversation with Janice Crampton, Executive Director and CEO, AISAP
Enrollment management is one of the most critical areas for schools and school leaders. This month, we talk with Janice Crampton, Executive Director and CEO of the Association of Independent School Admission Professionals (AISAP) on the importance of enrollment management and how it affects what she calls the “thrive-ability” of a school in the context of mission, vision and finances.
Adapting Your School’s Digital Marketing to The New Normal
Using your school’s digital marketing to make an authentic connection online has never been more important as admissions offices showcase their schools to prospective students and families who cannot visit campus in person.
Eight Years of Kalix Business Reflections
Today, May 20, 2020, Kalix Marketing celebrates eight years of serving the national independent school community. It’s been a remarkable journey.
Secrets of Marketing to Millennial Parents
This spring and summer, enrollment managers need to get creative in how they are contacting and connecting with prospective students and families. From virtual tours and open houses to using the right digital tool (TikTok, anyone?) to influence student decision-makers, it’s not just a new normal for admissions offices. It’s a whole new world.
Four Essential School Strategies to Implement During the COVID-19 Crisis
The COVID-19 pandemic has dramatically changed nearly every aspect of life. For independent school leaders, the past month has clearly been one of incredible challenge, worry and abrupt change.
The Future: How to Prepare for the Unforeseeable and Unpredictable
We are experiencing one of the most challenging times in history for the educational industry with the COVID-19 pandemic, the resulting economic impact and the corresponding downturn in global financial markets. With so much uncertainty, how can school leaders prepare for a future that is completely unpredictable?
How to Use TikTok to Influence Prospective Students
Searching for a way to get your school’s message right to the source of your target audience? TikTok might be the answer. The app is ideal for attracting and retaining the attention of Generation Z, TikTok’s primary users.
Using Data to Market to Millennials during COVID-19 and Beyond
Earlier this spring, before the pandemic, Kalix Marketing began publishing the results of its first-ever, proprietary study on millennial parents and the impact of this important generation on independent schools. Titled, Demystifying The Millennial Parent For Independent Schools, the Kalix Marketing Millennial Parent Market Research Study surveyed more than 1,000 millennial parents.
Pro Tips for Virtual Admission Tours and Events
The COVID-19 crisis has necessitated that independent schools pivot to engage admitted and prospective families. This means that virtual admission tours, events and personal connections are an essential part of your school’s strategy.
COVID-19: Admission Advice During Uncertainty
Every school in the U.S. – independent, parochial and public – is facing unprecedented challenges in the days, weeks, and months ahead. Of course, the safety of each of our school communities is paramount as we work together, as a nation, to stem the spread of the coronavirus.
Planning in Crises: Board and Management’s Duties for Independent Schools
We are experiencing one of the most challenging times for the educational industry given the current pandemic related to the COVID-19 outbreak. With schools closing and travel programs being rescheduled or canceled, the impact of this crisis will likely be felt for months or years to come for some independent schools.
Expert Advice on Creating Content for Alumni Magazines: Sean Ramsden, Editor, The Lawrentian, The Lawrenceville School
Your school’s alumni magazine is one of the most important communications your constituency receives, yet, for most schools, publishing the magazine often gets pushed to the back burner, issue after issue.
We spoke with Sean Ramsden, editor of The Lawrentian, The Lawrenceville School’s award-winning, 80-page, quarterly alumni magazine, about creating engaging content, writing for today’s reader and why print is far from dead.
President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
