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How to Manage Expectations for a Great Admissions Event

How to Manage Expectations for a Great Admissions Event

Nov 7, 2019 | Admissions, Admissions Marketing

It’s fall visiting time during admissions season for independent schools. The goal of hosting families is to show your school in the best possible light. Create a visit  that speaks to what each student wants to see and learn about your school, and how they can do...
Secrets to Tweeting by Twitter Legend Zach Seidel, Director of Digital Media, University of Maryland, Baltimore County

Secrets to Tweeting by Twitter Legend Zach Seidel, Director of Digital Media, University of Maryland, Baltimore County

Oct 16, 2019 | Admissions Marketing, Digital Marketing, Marketing Strategy

The burn is one of social media’s less-appealing qualities. Zach Seidel felt it on March 16, 2018 in the first round of the 2018 N.C.A.A. basketball tournament. A few minutes into the game with #16-ranked Retrievers from the University of Maryland, Baltimore County...
First-Rate Advice from a First-Rate Independent School Expert

First-Rate Advice from a First-Rate Independent School Expert

Sep 11, 2019 | Admissions Marketing, Digital Marketing, Marketing Strategy

This month, we speak with Brendan Schneider, national thought-leader for all things marketing for independent schools through his online blog, SchneiderB Media, and as the director of advancement at Sewickley Academy, a preschool-12th coed day school in Pittsburgh....
First-Rate Advice from a First-Rate Independent School Expert

First-Rate Advice from a First-Rate Independent School Expert

Aug 21, 2019 | Admissions Marketing, Digital Marketing, Marketing, Marketing Strategy

To celebrate back-to-school season, Kalix is kicking off a new monthly series of conversations with independent school communications, marketing and admissions leaders. These in-the-trenches experts live and breathe the evolving, exciting world of enrollment marketing...
Why Independent School Digital Advertising Isn’t Just for Open House

Why Independent School Digital Advertising Isn’t Just for Open House

Aug 8, 2019 | Admissions Marketing, Advertising, Digital Marketing, Facebook, Google

It’s fall admission season – marking your independent school’s launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a...
My Summer Experience with Independent School Admission Pros

My Summer Experience with Independent School Admission Pros

Aug 1, 2019 | Admissions Marketing, Enrollment Strategy, Independent Schools

Part of my summer experience has been an enlightening few days at “admissions camp” for independent schools. In mid-July, I presented at and attended the Association of Independent School Admission Professionals (AISAP) Annual Institute in Colorado Springs, Colorado....
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Recent Posts

  • Demystifying The Millennial Parent For Independent Schools
  • COVID-19: Admission Advice During Uncertainty
  • Planning in Crises: Board and Management’s Duties for Independent Schools
  • Expert Advice on Creating Content for Alumni Magazines: Sean Ramsden, Editor, The Lawrentian, The Lawrenceville School
  • Leaders on Leading: A Conversation with William “Billy “Yerman, Independent School Board Member
  • Top Tips From School Leaders for a More Productive 2020
  • A New Era of Financial Stress for Schools and Colleges
  • Top Tips for a More Effective Re-Enrollment Process
  • Practicing Servant Leadership in a Boarding School Community

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Kalix Marketing

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Recent Posts

  • Demystifying The Millennial Parent For Independent Schools March 27, 2020
  • COVID-19: Admission Advice During Uncertainty March 18, 2020
  • Planning in Crises: Board and Management’s Duties for Independent Schools March 17, 2020
  • Expert Advice on Creating Content for Alumni Magazines: Sean Ramsden, Editor, The Lawrentian, The Lawrenceville School March 9, 2020
  • Leaders on Leading: A Conversation with William “Billy “Yerman, Independent School Board Member February 6, 2020
  • Top Tips From School Leaders for a More Productive 2020 February 5, 2020
  • A New Era of Financial Stress for Schools and Colleges January 22, 2020
  • Top Tips for a More Effective Re-Enrollment Process January 16, 2020
  • Practicing Servant Leadership in a Boarding School Community December 13, 2019

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