Adapting Your School’s Digital Marketing to The New Normal
Using your school’s digital marketing to make an authentic connection online has never been more important as admissions offices showcase their schools to prospective students and families who cannot visit campus in person. And it all begins with a strategic,...
Secrets of Marketing to Millennial Parents
This spring and summer, enrollment managers need to get creative in how they are contacting and connecting with prospective students and families. From virtual tours and open houses to using the right digital tool (TikTok, anyone?) to influence student...
Using Data to Market to Millennials during COVID-19 and Beyond
Earlier this spring, before the pandemic, Kalix Marketing began publishing the results of its first-ever, proprietary study on millennial parents and the impact of this important generation on independent schools. Titled, Demystifying The Millennial Parent For...
Pro Tips for Virtual Admission Tours and Events
The COVID-19 crisis has necessitated that independent schools pivot to engage admitted and prospective families. This means that virtual admission tours, events and personal connections are an essential part of your school’s strategy. This uncertain time requires...
How to Manage Expectations for a Great Admissions Event
It’s fall visiting time during admissions season for independent schools. The goal of hosting families is to show your school in the best possible light. Create a visit that speaks to what each student wants to see and learn about your school, and how they can do...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
