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Why Your School Should Rethink its Social Media Posting During a Pandemic

Why Your School Should Rethink its Social Media Posting During a Pandemic

Aug 20, 2020 | Admissions Marketing, Facebook, Social Media

Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too. This fall, many...
3 Valuable Tactics That Will Attract Gen Z to Your School’s Website

3 Valuable Tactics That Will Attract Gen Z to Your School’s Website

Aug 11, 2020 | Admissions Marketing, Gen Z, Website

It’s no secret that Gen Z is online now more than ever. Why not take advantage of this and use your school’s website to offer valuable content that meets their needs?  If your website layout is too cluttered or unorganized Gen Z students may not be interested....
How to Engage Current Students in Your Summer Admissions Marketing

How to Engage Current Students in Your Summer Admissions Marketing

Jul 21, 2020 | Admissions Marketing, Engagement, Gen Z, Independent Schools

Who are you really targeting with your admissions marketing? Parents may have the final financial decision, but student engagement is critical. Ultimately, the student’s experience at your school will prove to be your school’s greatest selling point.  Simply put,...
Making a Great Virtual First Impression with Prospective Students

Making a Great Virtual First Impression with Prospective Students

Jul 1, 2020 | Admissions Marketing, Digital Marketing, Gen Z, Recruitment

Let’s face it, we’re living in a digital world now more than ever, but it doesn’t do most experiences justice. With traditional tours and class visits put on pause, prospective students and families may feel they are missing out on information or aren’t getting a...
Adapting Your School’s Digital Marketing to The New Normal

Adapting Your School’s Digital Marketing to The New Normal

May 28, 2020 | Admissions Marketing, Digital Marketing, Engagement

Using your school’s digital marketing to make an authentic connection online has never been more important as admissions offices showcase their schools to prospective students and families who cannot visit campus in person. And it all begins with a strategic,...
Secrets of Marketing to Millennial Parents

Secrets of Marketing to Millennial Parents

May 19, 2020 | Admissions Marketing, Marketing, Marketing Strategy

This spring and summer, enrollment managers need to get creative in how they are contacting and connecting with prospective students and families. From virtual tours and open houses to using the right digital tool (TikTok, anyone?) to influence student...
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President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

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Recent Posts

  • Creating Great Virtual Tours
  • Q&A With Independent School Expert Holly Elkins
  • Managing Yield Events During a Pandemic
  • 5 Digital & Social Media Trends to Pay Attention to in 2021
  • Using Net Promoter Score as Part of Your School’s Marketing Strategy
  • Q&A With Neil Mufson
  • Why Branding Your School Matters to Gen Z
  • Shedding A Tear for Our Democracy
  • How to Create Experiential Microsites for Virtual Admission Events

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Kalix Marketing

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Recent Posts

  • Creating Great Virtual Tours April 13, 2021
  • Q&A With Independent School Expert Holly Elkins March 22, 2021
  • Managing Yield Events During a Pandemic February 18, 2021
  • 5 Digital & Social Media Trends to Pay Attention to in 2021 February 10, 2021
  • Using Net Promoter Score as Part of Your School’s Marketing Strategy February 5, 2021
  • Q&A With Neil Mufson January 8, 2021
  • Why Branding Your School Matters to Gen Z January 8, 2021
  • Shedding A Tear for Our Democracy January 7, 2021
  • How to Create Experiential Microsites for Virtual Admission Events December 3, 2020

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