Why Your School Should Rethink its Social Media Posting During a Pandemic
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too. This fall, many...Standard Benchmarks for Facebook Advertising by Industry
Education industry...
How to Cure Your Obsession with Facebook Advertising’s “Boost Post”
If your school uses Facebook advertising to drive awareness and promote events, I’m going to bet that you hit the “Boost Post” button frequently to spread the good word. But does it really work for you the way you want it to? Are you getting new “Likes” on your page,...
Why Independent School Digital Advertising Isn’t Just for Open House
It’s fall admission season – marking your independent school’s launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a...
4 Valuable Take-aways From Social Media Marketing World
It’s never easy to keep up with the ever-changing world of social media marketing. To stay abreast of the latest trends and best practices, I recently joined the largest annual gathering of social media professionals from around the globe at Social Media Marketing...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
