Oct 16, 2020 | Edtech, Education, Facebook
Facebook recently launched Facebook for Education, a resource designed specifically for educators in public and independent schools. Much has been written about the unprecedented circumstances schools are in now, from remote or hybrid learning to facing challenging...
Aug 20, 2020 | Admissions Marketing, Facebook, Social Media
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too. This fall, many...
Nov 11, 2019 | Facebook, Uncategorized
Education industry...
Sep 26, 2019 | Advertising, Facebook
If your school uses Facebook advertising to drive awareness and promote events, I’m going to bet that you hit the “Boost Post” button frequently to spread the good word. But does it really work for you the way you want it to? Are you getting new “Likes” on your page,...
Aug 8, 2019 | Admissions Marketing, Advertising, Digital Marketing, Facebook, Google
It’s fall admission season – marking your independent school’s launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a...
Apr 10, 2019 | Facebook, Instagram, Social Media, Video Engagement, YouTube
It’s never easy to keep up with the ever-changing world of social media marketing. To stay abreast of the latest trends and best practices, I recently joined the largest annual gathering of social media professionals from around the globe at Social Media Marketing...