Why Independent School Digital Advertising Isn’t Just for Open House
It’s fall admission season – marking your independent school’s launch of Google and Facebook ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a...
4 Valuable Take-aways From Social Media Marketing World
It’s never easy to keep up with the ever-changing world of social media marketing. To stay abreast of the latest trends and best practices, I recently joined the largest annual gathering of social media professionals from around the globe at Social Media Marketing...
Why You Need to Create a Facebook Group for Your School
This year, Facebook upped the ante, making it a challenge for brands to reach their followers, and be seen in newsfeeds with organic content. The updated algorithm now focuses on “meaningful interactions” from friends and family over a brand’s Page. To stay in the...
How to Master Video on Facebook
Video stories on Facebook are overtaking news feed posts as the most common way people share content. If your school wants to master Facebook’s new algorithm – and crush it on the other platforms – you need to make video, particularly live video, a prominent feature...
6 Social Media Trends for 2018 Schools Should Know
Social media is ever-evolving at a roller coaster’s pace. Independent school marketers no longer can depend on daily posts showcasing their school’s best hits to perform well on social media. Gone are the days of boosting an online story with a few dollars and...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
