Why You Need to Create a Facebook Group for Your School
This year, Facebook upped the ante, making it a challenge for brands to reach their followers, and be seen in newsfeeds with organic content. The updated algorithm now focuses on “meaningful interactions” from friends and family over a brand’s Page. To stay in the...
How to Master Video on Facebook
Video stories on Facebook are overtaking news feed posts as the most common way people share content. If your school wants to master Facebook’s new algorithm – and crush it on the other platforms – you need to make video, particularly live video, a prominent feature...
6 Social Media Trends for 2018 Schools Should Know
Social media is ever-evolving at a roller coaster’s pace. Independent school marketers no longer can depend on daily posts showcasing their school’s best hits to perform well on social media. Gone are the days of boosting an online story with a few dollars and...
Navigating the New Era of Facebook: Q&A with Gerri Baum, Kalix Marketing’s Digital and Social Lead
Facebook, the social media lifeblood of schools everywhere, is changing. Posting news to your page no longer cuts it – or reaches the prospects you need to reach. How can your school embrace Facebook’s changes to create a more engaging and authentic voice? Gerri Baum,...
6 Important Facebook Page Metrics to Track for Success
It’s important to measure and evaluate your school’s Facebook page metrics to learn how it’s performing on the platform. By analyzing the raw data from your organic and paid campaigns, you can determine which tactics work best for your school and those you can do...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
