6 Important Facebook Page Metrics to Track for Success
It’s important to measure and evaluate your school’s Facebook page metrics to learn how it’s performing on the platform. By analyzing the raw data from your organic and paid campaigns, you can determine which tactics work best for your school and those you can do...
What Facebook’s News Feed Changes May Mean for Your School’s Facebook Page
Facebook dropped a bombshell of an announcement last week. According to Marc Zuckerberg, they are going to make some BIG changes in their news feed this year that will highly impact the visibility of brands, organizations, publishers and just about anyone with a...
Why Your Admissions Advertising Should Have a Strategic, Year-Round Presence
It’s fall admission season – time for your digital ads! The smartest strategy, though, is to balance your digital admissions advertising throughout the year. If your ads are limited to just one season, then there’s a good chance that you won’t see business during the...
The Value of a Facebook Ad Campaign for Independent Schools: Summer Marketing Series #7
You’re gearing up for your fall Open House, school tour and parent “parlor” meetings in parents’ homes. You want to spread the word. Publishing details of the upcoming events on your school’s/college’s Facebook page is a given. But have you considered Facebook...
Using Facebook Privacy Settings
By Gerri Baum Ever think that sharing every inch of your life with the world on Facebook may not be in your best interest? If you don’t have your Privacy Settings in place, then that’s exactly what you’re doing. You may not be able to take back what’s already out...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
