5 Top Ways to Market to and Attract Gen Z
Know your audience. Sage advice for every college admissions marketing professional, but there’s a lot to know when marketing to Generation Z (those born after 1995 and before 2011). Though this group is just hitting the workforce, in two years, Gen Z is expected to...
7 Tips That Will Help Your School Master Instagram
When Instagram launched eight years ago this month, it was mostly for personal expression. Today, brands and organizations have joined the 800 million active monthly users to share who they are in a creative, authentic way. With more than half of Instagram users on...
Why You Need to Create a Facebook Group for Your School
This year, Facebook upped the ante, making it a challenge for brands to reach their followers, and be seen in newsfeeds with organic content. The updated algorithm now focuses on “meaningful interactions” from friends and family over a brand’s Page. To stay in the...
6 Social Media Trends for 2018 Schools Should Know
Social media is ever-evolving at a roller coaster’s pace. Independent school marketers no longer can depend on daily posts showcasing their school’s best hits to perform well on social media. Gone are the days of boosting an online story with a few dollars and...
How to Create an Ambassador Program for Your School
If your current social media efforts aren’t quite making the grade for your school, then it’s time to rally the troops! By inviting your most loyal families, alumni, faculty and community members to be Ambassadors for your school, you will spread the good news in an...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
