Kalix Marketing
  • About Us
  • What We Do
    • Research and Strategic Marketing Services
    • Creative
    • Digital
    • Admission
  • Our Work
    • Portfolio
    • Case Studies
  • Resources
    • Blog
    • Leading Voices Video Series
    • eBooks
    • Kalix White Papers
  • Contact Us
Select Page
Why Your School Should Rethink its Social Media Posting During a Pandemic

Why Your School Should Rethink its Social Media Posting During a Pandemic

Aug 20, 2020 | Admissions Marketing, Facebook, Social Media

Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too. This fall, many...
New Strategies to Attract New Students Who are Virtually “Zoomed Out”

New Strategies to Attract New Students Who are Virtually “Zoomed Out”

Jun 25, 2020 | Digital Marketing, Engagement, Gen Z, Social Media, Video Engagement

We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...
How to Use TikTok to Influence Prospective Students

How to Use TikTok to Influence Prospective Students

Apr 24, 2020 | Digital Marketing, Marketing, Social Media

Searching for a way to get your school’s message right to the source of your target audience? TikTok might be the answer. The app is ideal for attracting and retaining the attention of Generation Z, TikTok’s primary users.  What is TikTok? TikTok has taken the world...
Valuable Pro Tips to Make the Most out of Instagram for Your School

Valuable Pro Tips to Make the Most out of Instagram for Your School

May 2, 2019 | Digital Marketing, Instagram, Social Media, Uncategorized, Video Engagement

Students and parents increasingly live on Instagram.  If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects. Understanding Instagram’s Essential Elements...
4 Valuable Take-aways From Social Media Marketing World

4 Valuable Take-aways From Social Media Marketing World

Apr 10, 2019 | Facebook, Instagram, Social Media, Video Engagement, YouTube

It’s never easy to keep up with the ever-changing world of social media marketing. To stay abreast of the latest trends and best practices, I recently joined the  largest annual gathering of social media professionals from around the globe at Social Media Marketing...
3 TOP 2019 Social Media Trends That Schools Must Heed

3 TOP 2019 Social Media Trends That Schools Must Heed

Jan 24, 2019 | Blog, Digital Marketing, Social Media

Last year brought many changes to social media, which meant lots of pivots for schools and colleges with their enrollment marketing strategy. All signs point to that trend continuing in 2019. To stay in the social media game, market effectively and engage your...
« Older Entries

Subscribe to Our Blog:

Loading

President’s Notes

Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

Blog Categories

Recent Posts

  • Q&A With Neil Mufson
  • Why Branding Your School Matters to Gen Z
  • Shedding A Tear for Our Democracy
  • How to Create Experiential Microsites for Virtual Admission Events
  • Useful Tips for Tweaking Your Virtual Tour
  • Q&A with Independent School Expert Janice Crampton
  • Pro Tips on Video Content for Virtual Admissions
  • Q&A With Independent School Expert David Hanson
  • How the New Facebook for Education Resources Can Help Your School Right Now

Tags

Admissions Admissions Marketing AIMS AISGW Arts & Culture Association of Independent Maryland Schools B.E.S.T. Baltimore Baltimore County Public Schools Baltimore Independent Schools Blogs Boarding School Boys Schools Branding College Acceptance College Admissions Colleges College Search Process Communications Crisis Communications Customer Service Digital Marketing Edtech Enrollment Marketing Facebook Girls Schools Higher Ed Independent Schools Market Research Instagram Jonathan Oleisky Kalix Marketing Market Research Mobile Marketing NAIS National Association of Independent Schools Private School Public Relations Single Sex Education Social Media Twitter University Admissions Video Website YouTube
Kalix Marketing

3600 Clipper Mill Road, Suite 300
Baltimore, MD 21211
(410) 662-5925

Recent Posts

  • Q&A With Neil Mufson January 8, 2021
  • Why Branding Your School Matters to Gen Z January 8, 2021
  • Shedding A Tear for Our Democracy January 7, 2021
  • How to Create Experiential Microsites for Virtual Admission Events December 3, 2020
  • Useful Tips for Tweaking Your Virtual Tour November 19, 2020
  • Q&A with Independent School Expert Janice Crampton November 18, 2020
  • Pro Tips on Video Content for Virtual Admissions November 4, 2020
  • Q&A With Independent School Expert David Hanson October 19, 2020
  • How the New Facebook for Education Resources Can Help Your School Right Now October 16, 2020

Sign up to receive our free marketing newsletter.

Footer Sign Up

  •         
  • ©2021 Kalix Marketing