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5 Digital & Social Media Trends to Pay Attention to in 2021

5 Digital & Social Media Trends to Pay Attention to in 2021

Feb 10, 2021 | Digital Marketing, Facebook, Marketing, Podcasts, Social Media, Technology, Video Engagement

The COVID-19 pandemic created several unexpected shifts in how we use digital and social media. With most of us staying home and spending more time on social media, eCommerce sales went through the roof in 2020. The word “Zoom” became part of our everyday language as...
How to Create Experiential Microsites for Virtual Admission Events

How to Create Experiential Microsites for Virtual Admission Events

Dec 3, 2020 | Admissions, Engagement, Technology, Video Engagement

Is your school trying to figure out how to successfully offer a virtual admissions event to prospective families and students? After all, in the days prior to COVID you’d welcome prospects in-person to your campus, give them tours, and offer a variety of...
Pro Tips on Video Content for Virtual Admissions

Pro Tips on Video Content for Virtual Admissions

Nov 4, 2020 | Admissions, Admissions Marketing, Video Engagement

Last fall, video content was an important aspect of your admissions program, but the heart of your program was still in-person visits and events. Today, for many schools, video is the admissions program.  But how do you create engaging video content when, chances are,...
New Strategies to Attract New Students Who are Virtually “Zoomed Out”

New Strategies to Attract New Students Who are Virtually “Zoomed Out”

Jun 25, 2020 | Digital Marketing, Engagement, Gen Z, Social Media, Video Engagement

We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...
Pro Tips for Virtual Admission Tours and Events

Pro Tips for Virtual Admission Tours and Events

Apr 21, 2020 | Admissions, Admissions Marketing, Video Engagement

The COVID-19 crisis has necessitated that independent schools pivot to engage admitted and prospective families. This means that virtual admission tours, events and personal connections are an essential part of your school’s strategy. This uncertain time requires...
Valuable Pro Tips to Make the Most out of Instagram for Your School

Valuable Pro Tips to Make the Most out of Instagram for Your School

May 2, 2019 | Digital Marketing, Instagram, Social Media, Uncategorized, Video Engagement

Students and parents increasingly live on Instagram.  If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects. Understanding Instagram’s Essential Elements...
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Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

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Recent Posts

  • Creating Great Virtual Tours
  • Q&A With Independent School Expert Holly Elkins
  • Managing Yield Events During a Pandemic
  • 5 Digital & Social Media Trends to Pay Attention to in 2021
  • Using Net Promoter Score as Part of Your School’s Marketing Strategy
  • Q&A With Neil Mufson
  • Why Branding Your School Matters to Gen Z
  • Shedding A Tear for Our Democracy
  • How to Create Experiential Microsites for Virtual Admission Events

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Kalix Marketing

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Recent Posts

  • Creating Great Virtual Tours April 13, 2021
  • Q&A With Independent School Expert Holly Elkins March 22, 2021
  • Managing Yield Events During a Pandemic February 18, 2021
  • 5 Digital & Social Media Trends to Pay Attention to in 2021 February 10, 2021
  • Using Net Promoter Score as Part of Your School’s Marketing Strategy February 5, 2021
  • Q&A With Neil Mufson January 8, 2021
  • Why Branding Your School Matters to Gen Z January 8, 2021
  • Shedding A Tear for Our Democracy January 7, 2021
  • How to Create Experiential Microsites for Virtual Admission Events December 3, 2020

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