How to Create Video that Gets Your School Noticed
2019 is the Year of the Video. It’s THE digital marketing trend that’s not going away – and the one every school and college needs to pay attention to. Video is social media’s preferred content, hands down. Per Wyzowl: 97% of marketers say that video has helped...
How to Master Video on Facebook
Video stories on Facebook are overtaking news feed posts as the most common way people share content. If your school wants to master Facebook’s new algorithm – and crush it on the other platforms – you need to make video, particularly live video, a prominent feature...
6 Social Media Trends for 2018 Schools Should Know
Social media is ever-evolving at a roller coaster’s pace. Independent school marketers no longer can depend on daily posts showcasing their school’s best hits to perform well on social media. Gone are the days of boosting an online story with a few dollars and...
Why the Bowdoin College Welcome Video Gets an A+
Late August was a busy time at college campuses around the country. For parents who’ve recently moved their child into a college dorm, it was also most likely a very emotional process. Several weeks ago, my wife and I helped our youngest daughter move into Bowdoin...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
