Pro Tips on Video Content for Virtual Admissions
Last fall, video content was an important aspect of your admissions program, but the heart of your program was still in-person visits and events. Today, for many schools, video is the admissions program. But how do you create engaging video content when, chances are,...
New Strategies to Attract New Students Who are Virtually “Zoomed Out”
We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...
Pro Tips for Virtual Admission Tours and Events
The COVID-19 crisis has necessitated that independent schools pivot to engage admitted and prospective families. This means that virtual admission tours, events and personal connections are an essential part of your school’s strategy. This uncertain time requires...
Valuable Pro Tips to Make the Most out of Instagram for Your School
Students and parents increasingly live on Instagram. If your school doesn’t optimize its Instagram presence and embrace every aspect of the platform, you will miss a key marketing opportunity to engage your prospects. Understanding Instagram’s Essential Elements...
4 Valuable Take-aways From Social Media Marketing World
It’s never easy to keep up with the ever-changing world of social media marketing. To stay abreast of the latest trends and best practices, I recently joined the largest annual gathering of social media professionals from around the globe at Social Media Marketing...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
