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How Schools Can Use YouTube to Enhance Their Brand

How Schools Can Use YouTube to Enhance Their Brand

Jan 31, 2022 | Digital Marketing, Video Engagement, YouTube

You may think of YouTube as a hub for viral videos or a great way to find tutorials, but have you thought about using YouTube as a search engine? YouTube is the second most commonly searched platform on the web next to Google and is a great way to optimize your...
5 Digital & Social Media Trends to Pay Attention to in 2021

5 Digital & Social Media Trends to Pay Attention to in 2021

Feb 10, 2021 | Digital Marketing, Facebook, Marketing, Podcasts, Social Media, Technology, Video Engagement

The COVID-19 pandemic created several unexpected shifts in how we use digital and social media. With most of us staying home and spending more time on social media, eCommerce sales went through the roof in 2020. The word “Zoom” became part of our everyday language as...
How to Create Experiential Microsites for Virtual Admission Events

How to Create Experiential Microsites for Virtual Admission Events

Dec 3, 2020 | Admissions, Engagement, Technology, Video Engagement

Is your school trying to figure out how to successfully offer a virtual admissions event to prospective families and students? After all, in the days prior to COVID you’d welcome prospects in-person to your campus, give them tours, and offer a variety of...
Pro Tips on Video Content for Virtual Admissions

Pro Tips on Video Content for Virtual Admissions

Nov 4, 2020 | Admissions, Admissions Marketing, Video Engagement

Last fall, video content was an important aspect of your admissions program, but the heart of your program was still in-person visits and events. Today, for many schools, video is the admissions program.  But how do you create engaging video content when, chances are,...
New Strategies to Attract New Students Who are Virtually “Zoomed Out”

New Strategies to Attract New Students Who are Virtually “Zoomed Out”

Jun 25, 2020 | Digital Marketing, Engagement, Gen Z, Social Media, Video Engagement

We are pleased to add our newest voice to the Kalix blog: Channing Capacchione, the Kalix Marketing Intern. In addition to marketing and communications experience, she is a seasoned admissions student tour guide for both her independent school and, now, at Boston...
Pro Tips for Virtual Admission Tours and Events

Pro Tips for Virtual Admission Tours and Events

Apr 21, 2020 | Admissions, Admissions Marketing, Video Engagement

The COVID-19 crisis has necessitated that independent schools pivot to engage admitted and prospective families. This means that virtual admission tours, events and personal connections are an essential part of your school’s strategy. This uncertain time requires...
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Read the latest from Kalix President Jonathan Oleisky.

Jonathan Oleisky

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Recent Posts

  • What Students Really Think About Your School Website
  • Kalix Celebrates 10 Years
  • Understanding Net Promoter Scores for Schools
  • Finding Time for Empathetic Leadership
  • [INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know
  • Key Crisis Communication Lessons During COVID for Independent Schools
  • How Schools Can Use YouTube to Enhance Their Brand
  • When Leaders Show Up and Do Something
  • How to Create Successful Landing Pages for School Events

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Kalix Marketing

3600 Clipper Mill Road, Suite 300
Baltimore, MD 21211
(410) 662-5925

Recent Posts

  • What Students Really Think About Your School Website June 2, 2022
  • Kalix Celebrates 10 Years May 19, 2022
  • Understanding Net Promoter Scores for Schools April 28, 2022
  • Finding Time for Empathetic Leadership April 6, 2022
  • [INFOGRAPHIC] 2022 Social Media Trends that Schools Should Know March 7, 2022
  • Key Crisis Communication Lessons During COVID for Independent Schools February 17, 2022
  • How Schools Can Use YouTube to Enhance Their Brand January 31, 2022
  • When Leaders Show Up and Do Something January 27, 2022
  • How to Create Successful Landing Pages for School Events January 4, 2022

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