Baltimore, MD, July 17, 2018: Kalix Marketing announces the successful completion of a comprehensive Brand Perception and Tuition Pricing Study for Phillips Exeter Academy (PEA), a coed, independent day/boarding school in Exeter, New Hampshire. The national study, which was launched in September 2017, incorporated in-depth qualitative and quantitative research and analysis for PEA, which is among the oldest secondary schools in the country.
PEA embarked on the study as part of a broader tuition pricing initiative. David W. Hanson, PEA’s Chief Financial Officer, led the PEA team that selected Kalix to design and conduct the study. “Kalix had the right approach to lead Exeter through this complex, multi-month national study,” Hanson says. “We’ve been incredibly pleased with their planning and execution of the study. The entire Kalix team did a wonderful job”.
Adds Kalix President Jonathan Oleisky, “Working with the PEA internal team was a pleasure, from time spent on campus and trustee meetings to ongoing communication.” The Kalix team of Donna Balinkie, Kalix Strategy Lead, and Wayne Jacobs, Kalix Research Lead, created and implemented the study, providing PEA with a sophisticated methodology and detailed analysis for one of the most pressing issues facing education today. “We are pleased that Kalix could deliver PEA with the data it needed to help make key decisions around tuition pricing,” adds Oleisky.
Located in Baltimore, Kalix Marketing is a full-service educational marketing firm for colleges, universities and other educational institutions and organizations. Harnessing the expertise and experience of senior-level research, marketing and creative professionals, Kalix offers a unique approach to market research and strategy development to creative design and digital marketing.