|Please help us prepare for a 2016 NAIS San Francisco Workshop, “Marketing Research – Why It Matters For Today’s Independent Schools”, presented by Neil Mufson, Headmaster, The Country School, Easton, MD, Kalix Communications and Baltimore Research.
As part of our research for the NAIS workshop we would very much appreciate your help in exploring the role of marketing research in independent schools. This will involve your participation in a short online survey to uncover current Heads’ perceptions of the value of marketing research; its role in correctly positioning a school’s brand in the market; revealing your school’s reputation with prospective families; the value of third party objectivity in the process.
The research findings will be presented at our San Francisco Workshop and will be part of a larger white paper, which we will send you, and will be available to the entire NAIS community after the conference.
Thank you in advance for your participation.