NAIS Heads of School Survey for San Francisco Annual Conference Workshop

As part of our research for the NAIS workshop we would very much appreciate your help in exploring the role of marketing research in independent schools. This will involve your participation in a short online survey to uncover current Heads’ perceptions of the value of marketing research; its role in correctly positioning a school’s brand in the market; revealing your school’s reputation with prospective families; the value of third party objectivity in the process.

The research findings will be presented at our San Francisco Workshop and will be part of a larger white paper, which we will send you, and will be available to the entire NAIS community after the conference.