What the Solar Eclipse Taught Me About Science, Technology and Community
Like most of the nation, on August 21, I was captivated by the solar eclipse. I live in Baltimore, which was not in the path of totality, so my viewing plan (pre-August 21) was fairly low-key. I planned to watch the once-in-a-lifetime astronomical event unfold via...
Summer Marketing Series #4: How to Execute a Social Media Audit for Your School
Your school is posting on social media sites such as Facebook, Twitter, LinkedIn and Pinterest. But is it paying off? That is, are you gleaning the results you want from your digital efforts – e.g. driving new viewers to your website, converting viewers to...
Measuring Your Admissions Marketing ROI
As many independent schools are facing increasing competition in the educational marketplace, I’m often asked, “How do you measure ROI from your admissions marketing?” More often than not, these types of questions will come from Board Members, specifically those...
Think Before You Tweet- The Negative Impact of Social Media on Adolescents
By: Amanda Roschli Social media has increasingly made its way into nearly every facet of our lives, from TV shows streaming Twitter comments during a program to a comedic segment on Jimmy Kimmel appropriately titled, “Celebrities Read Mean Tweets”. Not to mention the...President’s Notes
Read the latest from Kalix President Jonathan Oleisky.
