Measuring Your Admissions Marketing ROI

Measuring Your Admissions Marketing ROI

As many independent schools are facing increasing competition in the educational marketplace, I’m often asked, “How do you measure ROI from your admissions marketing?” More often than not, these types of questions will come from Board Members, specifically those...
Is there Social Media in Heaven?

Is there Social Media in Heaven?

By Gerri Baum Have you ever reached out on Facebook or Twitter to a loved-one or friend who has passed away?  You know, posted something like, “RIP friend. You were the best (at whatever it is you did), and I’ll miss you.”  I’m often perplexed at why people write...