Measuring Your Admissions Marketing ROI

Measuring Your Admissions Marketing ROI

As many independent schools are facing increasing competition in the educational marketplace, I’m often asked, “How do you measure ROI from your admissions marketing?” More often than not, these types of questions will come from Board Members, specifically those...
Kalix President to Speak @ AISGW Symposium

Kalix President to Speak @ AISGW Symposium

Jonathan Oleisky, President of Kalix Communications will keynote The Association of Independent Schools of Greater Washington’s fall 2016 Symposium: Sustaining Small Schools, on December 6, 2016. Jonathan’s presentation “Building a Marketing Strategy for your Small...
Pre-College Visits and the Stress of Finding the Right Fit

Pre-College Visits and the Stress of Finding the Right Fit

By William White Finding that “right fit” for college is fraught with anxiety and pressure, especially when you consider that it will be your future for the next four years. Of course, students have help on the way with college counselors, college visits and the like....