Jenny Rao, now in her second year of her first head of school position, brings passion and perspective to her role at Emma Willard School. Kalix: What is the most important quality for a head of school? Jenny Rao: What motivates you to do the job is really important...read more
In his book Outliers, author Malcolm Gladwell explains that the key to success in any field is to practice for 10,000 hours. After working as a copywriter more than 30 years and way more than 10,000 hours, I’ve decided to share everything I’ve learned about marketing...read more
Would you believe that those classic holiday flicks stored on your DVR are filled with lots of marketing advice and strategy for independent schools? Grab some cocoa, que up the films and get ready for the ideas to flow!read more
This month, Kalix Marketing talks to John Lewis, Head of School for Gunston School, a coed, independent high school, located on the Corsica River in Centreville, Maryland.read more
Branding strategy and creative execution are essential to a school’s successful marketing efforts. To help schools gain insight, we’ve asked Donna Balinkie, Kalix Marketing’s Strategy Lead, and Anne Schulte, Kalix’s Senior Designer for their thoughts.read more
Know your audience. Sage advice for every college admissions marketing professional, but there’s a lot to know when marketing to Generation Z (those born after 1995 and before 2011).
Though this group is just hitting the workforce, in two years, Gen Z is expected to account for 40% of all consumers, per Fast Company.
Right now, of course, they’re hitting college campuses. And there are right and wrong ways to engage these digital natives.read more
This month, Kalix Marketing talks to Sister Patricia McCarron, SSND, Ph.D., Headmistress of Notre Dame Preparatory School, an all-girls Catholic school near Baltimore, Maryland.read more
Practically anyone can delve into digital marketing with a boosted post here or a link there. But doing it successfully to engage your prospects and entice them to register for your admissions event or apply to your school takes a little more effort, strategy and planning.
Here are six common mistakes that schools make when marketing themselves online.read more
It’s worth taking a moment from our posts about best-practice marketing and branding for schools, colleges and universities to celebrate a success story in our own Baltimore backyard.read more
When Instagram launched eight years ago this month, it was mostly for personal expression. Today, brands and organizations have joined the 800 million active monthly users to share who they are in a creative, authentic way.
With more than half of Instagram users on the site daily, it’s the perfect place for your school, college or university to be to grow your brand and inspire your audiences.read more
Your open house marketing plan is as important as the event itself. Today, prospective families have plenty of ways to learn about your school. Use them all to promote your open house.read more
This month, we chat with Neil Mufson, longtime headmaster at The Country School, a coed, K-8 school in Easton, Md.
Kalix: What is the most important leadership lesson you learned first as a classroom teacher that prepared you to be a head of school?read more