It’s worth taking a moment from our posts about best-practice marketing and branding for schools, colleges and universities to celebrate a success story in our own Baltimore backyard.read more
When Instagram launched eight years ago this month, it was mostly for personal expression. Today, brands and organizations have joined the 800 million active monthly users to share who they are in a creative, authentic way.
With more than half of Instagram users on the site daily, it’s the perfect place for your school, college or university to be to grow your brand and inspire your audiences.read more
Your open house marketing plan is as important as the event itself. Today, prospective families have plenty of ways to learn about your school. Use them all to promote your open house.read more
This month, we chat with Neil Mufson, longtime headmaster at The Country School, a coed, K-8 school in Easton, Md.
Kalix: What is the most important leadership lesson you learned first as a classroom teacher that prepared you to be a head of school?read more
Today’s admissions cycle may be year-round, but the fall admissions open house remains a powerful recruitment tool. And just because it’s a traditional time for prospective families and students to visit your school doesn’t mean your open house should be traditional.read more
To stay in the Facebook game – and in people’s newsfeeds – schools and colleges need to invest their efforts and content into Facebook Groups. Because Facebook Groups offers an ideal forum to begin and sustain conversations with like-minded followers, Facebook’s algorithm rewards such interactions by showing Group chats in Group Members’ newsfeeds.read more
We kick off a regular series on independent school leadership with Lila Lohr, one of the most respected interim heads in the educational arena today. Her thoughts on leading, leaning in and listening are applicable across schools, colleges and universities.read more
As an educational marketing business owner, longtime publishing executive, and most important, a reader, I am delighted that my mailbox is filled on a regular basis with alumni magazines from institutions I care about. (Four of the seven come three times a year.)read more
Video stories on Facebook are overtaking news feed posts as the most common way people share content. If your school wants to master Facebook’s new algorithm – and crush it on the other platforms – you need to make video, particularly live video, a prominent feature...read more
Our country is suffering from a serious lack of civility. From elected officials to protestors, to even some of our own neighbors, America has become a rude society. And with just under 100 days until this November’s coming mid-term congressional elections, it’s going to get worse.read more
Kalix Marketing is pleased to have recently completed a market research engagement that focused on brand perception and a tuition pricing study for Phillips Exeter Academy, located in Exeter, New Hampshire.read more
Independent school marketers no longer can depend on daily posts showcasing their school’s best hits to perform well on social media. Gone are the days of boosting an online story with a few dollars and expecting it to find your prospective families.read more