BALTIMORE, Feb. 21, 2019 -- Kalix Marketing announces the addition of new independent school clients. The schools – Fuqua School (Farmville, Va.), Garrison Forest School (Owings Mills, Md.) and St. James Academy (Monkton, Md.) – have retained Kalix Marketing to...read more
Since last year’s NAIS Annual Conference in Atlanta, I’ve spoken with heads of schools, directors of admissions and communications from around the country. These conversations, time and again, focus on three areas of concern as these leaders work to design the future of their schools.read more
Kalix speaks with John Melton, Head of School for Virginia’s Fuqua School in our monthly series on leadership reflections by heads of school.read more
Without market research – data-driven, quantitative and qualitative research on what your market is saying and thinking about your school or college – your marketing outreach, ads, printed collateral most likely are shooting in the dark.read more
2019 is the Year of the Video. It’s THE digital marketing trend that’s not going away – and the one every school and college needs to pay attention to.read more
Last year brought many changes to social media, which meant lots of pivots for schools and colleges with their enrollment marketing strategy. All signs point to that trend continuing in 2019.read more
Jenny Rao, now in her second year of her first head of school position, brings passion and perspective to her role at Emma Willard School. Kalix: What is the most important quality for a head of school? Jenny Rao: What motivates you to do the job is really important...read more
In his book Outliers, author Malcolm Gladwell explains that the key to success in any field is to practice for 10,000 hours. After working as a copywriter more than 30 years and way more than 10,000 hours, I’ve decided to share everything I’ve learned about marketing...read more
Would you believe that those classic holiday flicks stored on your DVR are filled with lots of marketing advice and strategy for independent schools? Grab some cocoa, que up the films and get ready for the ideas to flow!read more
This month, Kalix Marketing talks to John Lewis, Head of School for Gunston School, a coed, independent high school, located on the Corsica River in Centreville, Maryland.read more
Branding strategy and creative execution are essential to a school’s successful marketing efforts. To help schools gain insight, we’ve asked Donna Balinkie, Kalix Marketing’s Strategy Lead, and Anne Schulte, Kalix’s Senior Designer for their thoughts.read more
Know your audience. Sage advice for every college admissions marketing professional, but there’s a lot to know when marketing to Generation Z (those born after 1995 and before 2011).
Though this group is just hitting the workforce, in two years, Gen Z is expected to account for 40% of all consumers, per Fast Company.
Right now, of course, they’re hitting college campuses. And there are right and wrong ways to engage these digital natives.read more