We are fortunate that the Mid-Atlantic is blessed with an abundance of outstanding independent schools that are focused on educating today’s students to become vibrant participants in a 21st century economy. In today’s highly competitive educational marketplace, families and students have a wealth of choices when it comes to selecting an independent school.
Prospective parents and students are looking for compelling reasons to make the Independent School decision. Messaging to these families should be centered on core values such as:
- The mission and vision of the school
- Values and beliefs that are integral to the school’s educational philosophy
- High academic standards
- Small classes, individual attention and excellent teachers
- An education that will prepare the student for the ideal college experience
Those successful schools that are best able to define their own value proposition will have a competitive edge in the admissions engagement process. As the end of the academic year approaches and you begin your annual marketing review, it is important to continue to ask if your messaging is authentic and fact based.
Jonathan Oleisky is President of Kalix Communications
